As all bloggers and content marketers today understand the importance of SEO for blog posts to rank in search results, they focus on SEO optimization for their blog posts to achieve great results. However, when it comes to ranking in search engine results, the important question is how much should the blog post length be? In this blog post, we will answer this question in detail.
How much should the blog post length be to rank on search engine result pages?
In general, Yoast claimed that any posts containing 300 words or. more can rank on SERPs. However, the recent competition in most niches says another thing, especially for competitive topics.
We did a lot of research and asked many experts about how long a blog post should be. Most of them said that the best length of blog posts should be between 1500-2500 words.
Surely, this number is not fixed, and it may vary according to the niche of the website and subject matter.
As a result, we see most bloggers and affiliate marketers favouring longer posts to get better chances to rank in SERPs.
5 Factors that determine the blog post length
Deciding the blog post length is not set randomly. It is actually determined according to many factors. Each SEO and affiliate marketing expert has their own standards based on his experiences.
However, here are the most popular and tested factors to consider when you want to determine the length of the blog posts on your website:
1- Focus on Quality and Reliability
After asking more than 100 SEO experts, all of them insisted on providing high-quality content that answers all the readers’ queries related to the keyword.
Actually, you might see an article of 1600 words ranking #1 while a 2600 words article ranking #2 for the same keyword but providing more valuable information.
That’s why it is important to focus on the quality of your blog posts and the importance of your information.
2- Subject coverage
In addition to focusing on quality and reliability, your blog post should discuss the subject and cover all its details.
Hence, your blog post should cover your topic (main idea) in-depth.
Although there is no denying that there is a strong relationship between the content length and the ranking in search results, this doesn’t mean at all that length is enough. After all, Google cares a lot about topical authority which is usually conveyed with long blog posts and articles.
3- Competitor posts
Some affiliate marketers and bloggers ignore the research step before writing an article.
This is totally wrong as analysing your competitors’ blog posts gives you a good idea about the things that are working for the competitors like the length of the article, main ideas, keywords and more so you can write better than them.
For example, if your competitor is writing 10 headlines, you can write 12 headlines. If your competitor is writing a 1500-word blog post, you have to write a 2000-word blog post.
4- SEO tools
As everyone is tending toward SEO optimizations, using SEO tools like Semrush, H-educate, AHrefs and more has increased a lot. You can use SEO tools for keyword research, finding competitors, top-ranking pages, and much more.
However, you can’t just follow the tools’ guidelines. You should take into consideration that these tools can often be flawed.
In general, SEO tools depend on certain factors to determine the keywords difficulty, top-ranking pages, etc… but these factors differ from one tool to another.
5- User-friendly post features
Some topics require short blog posts of less than 1500 words. In this case, you need to add some extra features like images, screenshots, infographics, videos and more to increase the blog post’s chances to rank in SERPs.
These user-friendly post features can be so helpful for SEO rankings.
How can an AI writing assistant help you write content with a good blog post length?
It is highly important to write high quality for your website to rank high in search engine results. However, this requires a lot of search, time and effort if you wanna do it by yourself. Moreover, it requires a big budget if you want to hire a freelance writer or a freelance agency.
On the other hand, if you are not a writer or have a budget to hire a writer, you can get an AI writing assistant agency’s help like:
Jasper: Jasper helps you write high-quality long-form content in less than 2 minutes only. It already has more than 52 templates to help you write blog posts for any niche. For more information, you can read this Jasper Review.
Furthermore, the best way to create long blog posts is with one of the writing assistant tools above. Read their reviews and choose the best one of them that meets your budget and needs.