Content marketing is one of the most powerful “weapons” today to promote online growth for businesses. There are many content marketing examples examples of successful people or companies built multi-million dollar brands through a solid content strategy.
It sounds very appealing, but if you start doing it, it’s easy to get “stuck” and feel like your efforts aren’t paying off. Success will always come to them for those who have built a powerful growth engine around the foundation of content marketing, and nothing can stop them.
However, getting to that stage takes focus, determination, and constant correction. Most of the “giants” providing content you see on the Internet today have gone through periods of “sluggish” growth and seemed to want to give up in the early days. But their perseverance paid off.
In this article, Eurasian Digital Marketing Training will share some of the most interesting and inspirational content marketing examples to get more ideas and build your own strategy. See what will work and take the brand’s position to the next level.
What is content marketing?
Before we explore success patterns, let’s take a look at what content marketing is.
According to the definition from the company Content Marketing Institute (CMI), it is:
“Content marketing is a strategic marketing approach hat focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience – with The ultimate aim is to motivate customers to take profitable actions.”
Based on this concept, it can be said that content marketing will involve different activities for different businesses, and what works for one brand may not apply to another.
But one thing in common is that great content can produce great results, and understanding what others are doing is an important part of building better campaigns and achieving success as well as better results. In fact, every content marketer should take some time out of the week to stay up to date with what’s happening around them and monitor how their competitors are doing with their content.
The growth of content marketing in all Content Marketing Examples
As consumers, we gradually become immune to traditional advertising practices and want to get more out of the brands we would spend our hard-earned money on. We want a brand’s content to satisfy the needs of entertainment, education, and information. In addition, the rise of social networks has also played a part in this growth.
Today, content marketing is more important than ever. As a marketer in the 4.0 landscape, you can’t ignore it. Creating and distributing great content can quickly elevate your business, and you can start looking at how other brands are doing effective content marketing to boost their success further.
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7 Great Content Marketing Examples
When it comes to finding ideas or inspiration for your upcoming content marketing campaign, it can often be challenging to know where to approach. Because so much content is produced and released, you need to find content marketing examples that best suit your needs and business.
Content marketing tactics can be organized under many different types of content, with formats designed to:
- Rank on search engines and increase organic traffic
- Generate backlinks
- Drive social engagement
- Increase brand awareness
- Collect sign-up emails
- Help drive website visitors through the stages of the sales funnel
- “Educate” an object
Many brands are now using content marketing to accelerate growth and make it a solid strategy. Here are seven examples of exciting and effective content marketing implementations that help bring remarkable success to businesses. Let’s find out together!
Access at: https://www.nerdwallet.com/
NerdWallet helps you make the right financial moves to get money, and one thing is for sure, they also make the right moves when it comes to content marketing.
This is a perfect example of a business that relies almost entirely on content to drive phenomenal growth, and we can see its efforts are paying off. NerdWallet has 13.6 million monthly search traffic and over 5 million backlinks! An extremely impressive number.
But one thing that’s really cool about NerdWallet’s content strategy is how they’ve mined and distributed different formats to dominate the SERPs for money topics.
For newbies, this site generates “best [X]” content that ranks higher than every competitor on the SERPs. For example, NerdWallet captured the first position for the search term “best travel credit cards” – over 90,000 searches/month. NerdWallet’s informative and helpful reviews provide quick comparisons and complete educational content to answer common user questions.
When looking at these pages, it is easy to understand why these pages are ranked highest on the SERPs.
But NerdWallet’s content “growth engine” doesn’t stop there. The search term “retirement calculator” is searched 201,000 times a month. This page also ranks one on Google for that term.
Combining different content formats (compare, review, tools, etc.) could dominate the top spot for the most competitive keywords available.
But there’s one thing that NerdWallet always does with everything it does: focus on quality and user experience.
Access at: https://www.canva.com/
Canva is another outstanding example of successful content marketing. This is a business that genuinely seeks to harness the element of content to dominate the SERPs across all stages of the customer journey and is now in front of the target audience as a reputable, trustworthy platform.
Canva does this by providing solutions for users looking to solve their problems:
“Canva’s success results from placing customer issues at the center of their strategy.”
Canva determined what its users were looking for and then started building and creating the best quality content on the Internet to meet this need. If you want to make real success with content, then “good” is no longer enough. Your content has to be “great,” and it starts with understanding what the current benchmark is in the market (benchmark), meaning how well people are doing/responding to that content, and trying to Find a way to do better.
Much of Canva’s success comes from its ability to get itself in front of potential audiences who might find its design tools useful. This outreach has helped Canva generate over 6.7 million organic traffic from searches each month and get over 9.2 million backlinks!
For this brand, the way to do “content marketing” is to capture the SERPs for search demand for templates.
By understanding their audience, Canva can use the great content they create to target potential customers at a time when these customers are looking for a solution that Canva has to offer.
Visit at: https://www.shopify.com/.
If you want to be inspired by another successful business that really knows how to create content that solves the problems of its target audience, then check out Shopify. Shopify is another successful marketing effort; they receive 3.4 million search traffic in the US each month.
And most of this unusual traffic comes from the brand’s Learn Hub (a category containing content for customers to be guided and discover various valuable content) of the brand:
Shopify’s goal does not stop at just being an eCommerce platform (e-commerce) in the eyes of customers, and that’s why they have invested so heavily in producing content that helps “educate” ( educate), provide information (inform) and make it easier and more convenient for customers.
From tutorials covering every topic you could want to know about starting a business to free tools, podcasts, and even a business encyclopedia, it’s clear that this is it. A solid and comprehensive content strategy exploits the entire reach of the small business market.
Take the time to research the different formats this popular platform uses; you will indeed discover exciting ideas to apply to your business.
In addition, there is a very prominent and beneficial form of Shopify content that is free tools, such as a tool to create logos, slogans, QR codes, business cards, etc.
It sounds strange, but many tools are created mainly for link-building purposes. But when you put the customer and their needs first and design a solution, the results will automatically come to you.
Access at: https://wallethub.com/
In SEO, everyone knows backlinks are one of the most effective ways to drive growth. The most valuable links are those generated by publishers and the press – as a result of such remarkable content, editors want to talk about it and point to it to link to your site.
WalletHub is an excellent example of a business that figured out how to build a scalable process for using content to drive consistently quality links weekly and monthly.
If you need proof, head over to Google News, search for the keyword “WalletHub,” and select a filter to show the previous month’s results:
There are hundreds of articles linked by the press. And all of these backlinks are earned with campaigns like the one below:
In short, WalletHub has captured “market share” in creating city and state rankings across the US, using real-time data-driven studies to inform the best/worst cities for different criteria.
And this type of content really works. As of now, the example page above has earned 860 backlinks from 297 domains:
The suggestion here is to find an efficient format and scale it up.
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Accessed at: https://www.pipedrive.com/
It’s easy to get caught up in creating fancy and epic content strategies. But, that’s really not the essence of a solid strategy.
Pipedrive is a perfect example of a brand that strategically uses content to drive growth with a blog-centric strategy. Just by visiting the front page of their blog, you can see exactly what their purpose is:
“Selling is difficult. Scaling fast is a huge challenge. We want to help you with both of these problems. Our sales training library is chock full of how-to articles, step-by-step guides, and advice from sales management experts to help you sell and grow quickly.”
And as content marketers, we can learn a lot from this library. Their overall strategy can be summarized as follows:
- They understand the challenges their customers are facing (selling and scaling).
- They want to help clients do this and overcome those challenges
- So their focus is on creating useful content with:
- How-to articles
- Step-by-step tutorials
- Expert advice
But having a strategy is one thing and implementing it successfully is another. To demonstrate Pipedrive’s success, we can look at the number of organic keywords their blog is ranking for:
But this data alone cannot reveal the outstanding work the Pipedrive team is doing. We need to look at the quality of the content they are producing. Take a look at their cold calling scripts guide:
6- DOLLAR SHAVE CLUB
Access at: https://www.dollarshaveclub.com/
There is not much to say about Dollar Shave Club except that they are a prime example of using video as part of a content marketing strategy. This helps them go viral and completely change the way content is made in the industry in which they participate.
Take a look at the video below:
You don’t need a huge budget to create great content. Just focus on crafting a great story and ensuring your audience can connect and relate to it.
7- GEAR HUNGRY
Access at: https://www.gearhungry.com/
It’s easy for many people to think that great content should be educational rather than commercial. Many marketers use content marketing to increase visibility at the top of the customer journey funnel (to reach the most potential customers). However, you can cleverly balance educational content with commercial content and win big.
The Gear Hungry buying guides are a few excellent examples of content marketing. They’re incredibly well-executed, so it’s not surprising that they dominate the SERPs. Take a look at their “9 Best Basketballs” content…
First of all, we can see that these reviews have just been done recently, which is an essential request for those who are looking for product reviews. They want to know that they’re reading content that actually gives them the best options from the ones that people are already using.
If you don’t want to read lengthy content, the top 3 suggestions can be accessed from just above the “above the fold” area. (the first space displayed when a user lands on a website, from then on, the user has to start scrolling down to see the following content). This is subtle attention to the users interacting with the page. That innovation could result from tracking user behavior and identifying many readers simply looking for a recommendation and where to buy the best product.
In addition, this guide was also written by a product expert, which sets it apart from other competitors’ content.
But as we scroll down the page to browse individual product recommendations, we once again find a real focus on adding value here.
There’s no hiding that Gear Hungry will lead you to Amazon for pricing references. Transparency is a good thing because the price is often something other companies try to “hide.”
The content presented here is an accurate understanding of the key characteristics and features that searchers want to see instead of showing all the details without regard to how this content will be received.
This article has generated about 2,000 visits per month from organic search in the US region with an estimated traffic cost of about $ 1,900. But the catch here is that these metrics come from 881 different keywords. This is an example of a powerful site that can help drive steady, consistent traffic.
Yes, 2,000 hits aren’t groundbreaking, but this is just a single page. Scale this up to dozens or hundreds of articles, and you can quickly see how content marketing can drive valuable traffic to many businesses. Here’s the proof when we look at the metrics for the entire Gear Hungry domain:
Gear Hungry has grown into a leader in content, ranking for over 680,000 different keywords and generating 1.2 million traffic with an estimated traffic cost of over $900,000. They are not a “giant” but just a team of marketers who have grasped how to identify opportunities and build content to lead them to success.
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Content Marketing Examples References
Above, we’ve just looked at some fascinating examples of successful content marketing. However, new content is constantly being released. And when it comes to constantly update what’s being done in the world of content, you need to know where to look for ideas.
Below is a list of resources that regularly update different types of content. You can explore these sites to create great content for your business:
- Digital PR Examples: https://twitter.com/DigitalPREx
- The Pudding: https://pudding.cool/
- Content Marketing Institute: https://contentmarketinginstitute.com/
- Famous Campaigns: https://www.famouscampaigns.com/
- Content Hubble: https://contenthubble.com/
- Information is Beautiful: https://informationisbeautiful.net/
- Visual Capitalist: https://www.visualcapitalist.com/
- The Drum Content Awards: https://www.thedrumcontentawards.com/
- UK Content Awards: https://ukcontentawards.com/
- Content Marketing Awards: https://www.contentmarketingawards.com/
Content marketing starts with creativity, and you can start right away by looking for content marketing examples for inspiration to create a successful campaign for your business.
One of the most effective ways to “rich” ideas is to refer to the successful models that other sites have built and take the time to research why this content works and how you can do it. How can you apply this approach to your strategy?