What is CPA? CPA is an effective online marketing model of Affiliate Marketing. CPA can bring a lot of benefits as well as new opportunities for advertisers and affiliates/marketers. Working in CPA/affiliate marketing doesn’t necessarily need a website, investing capital, or experience as well as professional skills. Complete reading this beginner’s =CPA Marketing Guide to learn what CPA/affiliate marketing is and how it benefits you?
What is CPA Marketing?
The term CPA stands for Cost Per Action or Cost per Acquisition. Moreover, CPA Marketing is a form of advertising where advertisers have to pay affiliates/marketers to promote the offers and get customer action. Such actions are purchasing, filling out a form, installing an application, or registering an account, a prevalent form of advertising in recent years.
Cost Per Action model (CPA model) is calculated as a cost based on one time the Action is performed. That is, getting a revenue from advertisers every time a customer completes action on the advertiser’s offer. However, each Action needs to be done through your affiliate link.
As said before, this online marketing model is all about the cost per action model, but this action varies.
CPA marketing is based on different kinds of action like:
- Fill out a form
- Sign up for a free trial
- Sign up for a newsletter
- Download an ebook
- Create an account
- Submit an email
- Take a survey, etc.
Each of the type of conversions is related to the CPA model.
What is CPA Marketing? CPA Marketing is a form of advertising where advertisers pay for actions received
Formula to calculate CPA
Out of 20,000 impressions, you have 5% of clicks (CTR) to your landing page (website), and 30% of these 5% turn into customers. This form of advertising is effective since it targets the right customers interested in your company’s products and services who have real needs.
You will only pay when a customer clicks on your ad image. Depending on your daily budget for this form of advertising, the maximum number of clicks on your image will be. We will recommend you the most reasonable price per click.
CPA Marketing Guide: How does CPA marketing exactly work
In general, the CPA network is like other forms of affiliate. It is based on these terminologies:
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Affiliates/marketers or Publishers
This is the blogger, marketer and influencer who take the CPA offers and promote them to drive quality traffic to the platform and get conversions. The marketer gets commission per conversions.
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Advertisers
These are the businesses owners/ merchants looking to spread their brand awareness and promote their products, so they display offers in CPA networks/companies.
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CPA networks/ affiliate program
Simply, these are the bridge between the above parties. They display the offer on their websites, YouTube channels, etc. so that the affiliates can find them to promote them.
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Visitors
Are the traffic driven from the affiliates to the advertiser’s offer. When they convert, the affiliate earn money online. You should have more the one source of traffic.
These are the partners of CPA/ affiliate marketing process.
CPA Marketing Process Explained
- Businesses’ owners want to spread their brand awareness and promote their products. Therefore, the best CPA/affiliate marketing strategy for them is to contact CPA networks, provide them affiliate offers with details.
- Affiliates who work in CPA marketing and affiliate marketing browse these offers and select ones related to their niche and audience. Then, thy promote these offers.
- In this case, the CPA network is the bridge that connect the affiliate and the business owner.
- When everything is done, and the affiliate gets conversions, he get paid.
✅See also: Types Of Affiliate Marketing Models To Make Money Online
CPA Marketing Guide: How to join CPA Network
The CPA Network is an ideal intermediary between advertisers offering products or services and the person promoting them to people. It is the core of CPA marketing and affiliate maketing. This is much more convenient and safer when directly finding and working with suppliers. Because CPA Network works with many providers, there will be many offers for you to choose from. Some popular CPA networks such as PeerFly, CPALead, MaxBounty…
Next, you will receive an Affiliate link right after participating in a specific CPA network, and from there, you will receive a commission when someone takes a certain action through this link. These actions can be a survey or signing up for a free offer, and the price of the commissions will depend on how that Action.
Registering with the CPA network requires:
- Having a website.
- Having effective promotion method.
- Good experience
- Requiring you to get a commission from another CPA network before joining their network.
The networks do things because they want to know about your information and the advertising methods you use. They want to ensure you do a good job and send it to the publishers. Advertise as many potential customers as possible. So, try to show them that you are someone who has a lot of experience in Affiliate
Examples of Offer
1. CPS (Cost Per Sale)
In this type of CPA/affiliate offers, you will receive a commission when customers buy goods through the Affiliate link and pay for successful purchases. In this cost per action affiliate model, the action is the sale. For example, with Booking.com, you will receive a commission when a customer successfully pays for a reservation through your Affiliate link:
With Booking.com, the commission you receive will be $14.25, which is relatively high. This affiliate network is amazing.
2. CPL (Cost Per Lead)
In this type of CPA/affiliate offers, you will be paid a commission by the advertiser when a user fills out the form via the Affiliate link. In this cost per action affiliate model, the action is the lead. For example, with the Starbuck Gift Card in Peerfly, the commission you receive is $0.4.
✅See also: Olimob Review: A Leading Smartlink CPA Network
✅See also: Monetizer Review: How to use Monetizer?
What are the most popular CPA networks?
You can find thousands of CPA networks and CPA programs like Impact, Maxbounty, CJ, AdmitAd, JVzoo, Amazon Associates, Ebay, Click Bank and more!
CPA Marketing Guide: Basic Information about Offer
With the usual offers, there is nothing to say. You need to choose the offer and then get the Affiliate link and see it as done. But there are cumbersome offers, and it is more difficult to present your promotion to have a link to work. Specifically, a form to fill out the request is as follows:
You must enter the information as required
Once the information entered has been confirmed, you will now receive an Approval containing your necessary information on it:
In addition, some information that you need to consider when choosing an offer is as follows:
- EPC (Earnings Per Click): the average amount corresponds to a Click.
- CR (Conversion rate): conversion rate, that is, in 100 clicks that have 5 conversions, CR will be 5%.
- Payout: the amount of money you earn when you complete an offer.
- Landing page: the advertiser’s landing page must be beautiful or at least acceptable. If the sales page is too sketchy, lacks aesthetics, and lacks information, it won’t work.
- Mass: is the promotional market, which means you should choose what types of offers will be promoted. As a newbie, you should choose free offers that can be widely publicized, such as: registering to receive free iPad gifts, free iPhones, receive coupons, gift cards, free meals, etc. On the contrary, you are human. If you have experience, you should choose offers with a narrower scope to get a higher commission.
- Allowed Countries: In this type, advertisers require you to complete an offer via an Affiliate link in a specified country to receive a commission. If you do not work in the designated country, it will be considered that your marketing efforts become wasted. They will not count the commission.
- Allowed And Not Allowed Method: This term will enable you to promote in any form and not in any form. If you do it wrong, your account will be locked according to the regulations.
- SOI Offers (Single Opt-in Offers): Some offers only require customers to fill in their email on the first page to receive a certain thing for free, and you will receive a commission. Some others include complete information registration (Complete Register), email authentication (Double Opt-in), etc.
Payments on CPA for CPA marketing
With the form of making money with CPA (Cost Per Action or Cost per Acquisition), the main form of payment for CPA marketing and affiliate marketing is still Payoneer and Paypal.
In addition, there are Bankwire and Check. However, most affiliates in CPA/ affiliate marketing prefer paying with Payoneer because it is pretty simple as well as the cost is low and fast too.
The payment time depends on the network, which has different commission payment times. There is a weekly, 15-day, or 30-day payment option. And every network has a minimum amount to pay.
Does CPA marketing still work in 2023?
CPA marketing as well as affiliate marketing are improving day by day especially with the facilities that CPA networks are providing to their affiliates which that CPA marketing still work.
CPA Marketing Guide: Some effective promotional methods
Every one has his ow marketing strategy for making money in CPA/affiliate marketing. I don’t know what is your marketing strategy, but here is the most profitable marketing strategies in CPA/affiliate marketing:
1. Make your promotional website
If you want to make money online with this profession, it’s best to make yourself a separate website to build content, write product reviews, then SEO it to the top of Google to attract visitors to the web. Along with that, design yourself a clear but eye-catching landing page, creating a good impression on the visitor.
Here is How To Start a Blog and Make Money online: Step-By-Step Guide
2. SEO
SEO is the best popular way that any form of affiliate money should be used for CPA/affiliate marketing. It is also suitable for those with little capital.
To learn more about SEO, you should read this SEO Basics online Guide, On-page SEO techniques and Off-page SEO techniques.
3. Paid Traffic
If you have more capital, choose ways to run ads such as Adwords, Bing Ads, etc. to succeed faster in CPA/affiliate marketing. Paid CPA marketing campaigns cost money but they generate faster results.
I prefer to start CPA for free then move to CPA/affiliate marketing campaigns then you get some profits.
4. Email Marketing
With this type, I often use Getresponse or ActiveCampaign. You accumulate email lists from website visitors through small product-related gifts, then from this mailing list, each time there is a new product, send them product promotion notifications.
Choose the one or ones that fit your marketing strategy from this affiliate marketing guide.
Is CPA marketing easy?
CPA marketing as affiliate marketing is easy if you follow the rules step-by-step and choose a niche you are interested in.. You should choose a affiliate network, choose an offer, and promote it, and optimize it to improve the results and increase revenue.
How do I succeed in CPA marketing?
To succeed in CPA marketing as well as affiliate marketing, you should work hard and consistently till you get results. You need at least 3 months to build your business from scratch and you may reach thousands of dollars.
Thus, maximize your effort if you aim to make more money online with CPA/affiliate marketing.
What are the best months to do CPA marketing?
There is no special times to do CPA marketing.
Jan, Feb and March are good months for winter products. June, July, Aug and Sep fit summer products. While, April, May, Jun, Oct, Nov and Dec have their own products.
Focus on festivals and religious dates because you may found very profitable products for these periods.
What is a good CPA marketing?
There is no good CPA marketing and bad CPA marketing. There is a good and successful CPA marketer who work hard to reach his goals, and a lazy marketer who wastes time.
CPA/affiliate marketing require some hard work at first, then they turn to be a passive income later on.
What is beginner CPA marketing?
For beginners, affiliate marketing and CPA marketing are complicated. But, if you focus on the affiliate marketing terminologies and process, you’ll make a lot of money.
✅Learn more marketing tips in this beginner’s guide to affliate/CPA marketing: How to Start CPA Marketing for Beginners?
Conclusion of this CPA Marketing Guide
The CPA marketing ultimate guide above are some of the most basic information about “What is CPA Marketing? What is cost per action model? Principles of making money with CPA Marketing , “you can now start finding CPA Networks and signing up with them.
Have you started or still planning? Let’s follow the steps and start the CPA/affiliate marketing journey now!
✅You should also read this CPA/affiliate marketing guide: What is CPA Marketing All About and Why You Need It?
