If you do Affiliate, you no longer feel unfamiliar with the term CPA. It is an opportunity for marketers to make a lot of money. You do not need to build a website with huge traffic or a thousand investment capital. You do not need decades of accumulated experience or expertise at all. Right here, let’s see how to make money with CPA marketing!
✅See also: Monetizer Review: How to use Monetizer?
What is CPA?
CPA is an acronym for Cost Per Action, which means cost-per-action marketing. This is a popular way to make money online.
Also sometimes called Pay Per Action or PPA. This is an example of online advertising, where advertisers (those selling products) pay a publisher (site owners) for a specific action taken by a visitor to the website.
It works by publishing links on your website or blog, and when people click on these links and take a certain action, you get paid.
CPA is Cost Per Action. The user that will do those actions could be:
– Provide email address
– Submit form
– Accept free product trial
– Take a short survey
– Sign up for the newsletter
There are many other actions, but instead of making a sale, you get paid even if the product isn’t sold. This is like affiliate marketing, but you get paid when your visitors take certain actions.
In general, the more actions your visitor has to take on a provider’s website to achieve a conversion, the more you will get paid.
How To Make Money With CPA Marketing: Common CPA Forms
CPA has 3 basic forms of fee calculation such as:
– CPS (Cost per Sale): Cost per customer purchase, i.e., the cost to get 1 order.
– CPL (Cost per Lead): Cost per customer leaving information, i.e., cost per information acquired.
– CPI (Cost per Install): Cost per app install. This index is very important for software development companies, especially technology start-ups.
Of the three forms above, CPS (Cost per Sale) is used the most because it is a factor that directly affects the profitability of businesses, especially retail businesses. For businesses dealing in high-value product lines that need to undergo consultation before making a purchase decision, CPL is important because it is the cost to find a potential customer.
Distinguish CPA from CPM, CPC
CPA, CPM, and CPC have commonly used terms in online advertising and are the basis for advertising money, and different advertisers will have other bases. Through these metrics, you can measure whether your advertising campaign is effective or whether the percentage of commission earned is more or less.
– CPM – Cost per Impressions: this is the cost for 1000 impressions. When you bring an ad to reach 1000 people and make those 1000 people see your ad, there will be 1000 impressions. This cost of impressions per 1000 people is CPM.
– CPC – Cost per Click: cost per click, that is, after seeing the ad shown to 1000 people, you need to care about how many of those 1000 people click on the link on that ad. The cost per click is CPC.
Typically, Facebook is an advertiser who charges based on the number of impressions, i.e., the cost per CPM. Facebook does not care after the customer sees the ad will do it. It only cares how many people visit your ad and charge.
And Google also has a type of display advertising that is GDN, which is the type of banner display advertising on Google’s network. This method charges based on the clicks of users looking to earn money.
Other types of Google ads, like Google Search, are similar, charged based on the number of Clicks, i.e., charged on CPC, and it shows how much it doesn’t care, and I get free CPM.
– CPA – Cost Per Action: with this form, you need to care about how many people the ad shows and how many people click on that ad.
How many people order, leave information, and install applications among people who click? This is the most important parameter that businesses or advertisers need to pay attention to because every result that the business needs to know is cost-based.
Charge-on-CPA model is used a lot by affiliate sites. In that affiliate network, you will be an advertiser to advertise products to other businesses.
How To Make Money With CPA Marketing: 1 lead
At this point, we can partly understand what CPA is in Marketing. For you to make money is not easy. Your leads vary significantly as it depends on how much money the vendor thinks the prospect will earn for him over a period of time.
In particular, it depends on the action that must be taken to pay. What does it mean? With a simple email address that a customer provides, you can be paid up to 2 dollars. If they register their name, profession, and contact information, you will be paid up to 7 dollars.
How To Make Money With CPA Marketing on your website? CPA marketing step by step
Here is a cpa marketing step by step guide to help you
⏩ Find an offer
The first thing you need to do is find an offer. The easiest way to find an offer is to visit Offervault, which is like a search engine for CPA offers from the most reputable CPA networks. You can search by network (if you already have interests), categories, prices, countries, and even keywords.
When you find an offer that you think will work for you, click on the listing to see more details. If you are satisfied with the offer, you need to join the network that runs the offer.
⏩ Get accepted by the CPA network
CPA has been explained in detail, and to be accepted by the CPA network, you need to pay attention to the following. There’s no simple way to get taken now and then, but there are a few things you can do on your network application form to increase your chances of being accepted.
You will have to fill in your details, including your phone number, as they usually call you. The CPA network has to check you out to ensure you’re a legitimate business that can send them some leads.
Some things that can help you get accepted:
– Your own website with domain email address (firstname.lastname@example.org).
Be honest in all your communication. Even if you are a newbie, don’t hesitate to say so.
– Call them before they call you. Most CPA networks will want to talk to you over the phone before approving your account. Calling them right after submitting your application will show them that you are interested and serious.
⏩Integrate CPA offers into your website
Now that you’ve joined the network, it’s time to integrate the CPA offer into your website. While you can include banners on your website, it will look better and more natural if the links are relevant to a post or if they are integrated into the design of the website. To fully integrate your link, you should have a custom design with the colors of your website, which can always be something you need to keep in mind when starting to earn some money.
When you place a CPA form on your website, you promote a specific product from a vendor. The form typically asks customers for their name, address, email, phone number, and perhaps even credit card details. As a website owner, your task is to make your website and offers to look attractive enough for visitors to submit their information. Once they do, the seller will pay you the agreed amount to the potential customer.
So we’ve introduced you to what CPA is and how you can start getting paid from prospecting, not selling.
Does CPA marketing still work?
Recent statistics showed that:
The affiliate marketing industry worths around $12 billion.
More than 900,000 active affiliates work in Amazon Associates only.
Almost every business that sells product or services is launching an affiliate program to attract affiliates
All these statistics shows that CPA marketing still works, and it will continue for a long time.