Writing content is not easy an task for business owners especially with the other tasks they do for their website. However, it is important to learn how to write website content for your website or at least the basics to do it as no one knows your goals and visions as you do. We discussed before how to write a blog post that ranks in Google. Now, we will talk about writing copies with minimal errors and using your target audience’s language in six steps only.
However, for people to see what you are writing, you’ll want to consider the SEO basics as part of your website content strategy.
Now let’s talk about how to start a blog then dive deeper into each step of the digital content writing process complete with tips and examples.
How to start a blog?
If you already have a blog, you can ignore this section. However, if you are a beginner, you should start your blog by following these steps:
- Choose a niche: Make sure to choose a niche you are interested in and have some knowledge about. It must also be profitable. Choose your niche wisely, and read this guide to learn how to choose a profitable niche.
- Buy a domain: Make sure to buy a short, meaningful and easy-to-memorise domain. I buy all my domains from Namecheap as they are cheap and secure. Visit Namecheap and choose a domain.
- Get good hosting: There are many web hosting out there like Bluehost, Hostinger, Hostgator, etc… I recommend getting a Bluehost for less than 4.95 $ per month. Check Bluehost offers here to get a FREE DOMAIN.
- Upload WordPress: Upload WordPress from their official site for Free!
- Choose a fast, responsive theme: Choosing a fast, responsive and elegant theme is crucial for a gorgeous look.
- Make keyword research: It is essential to look for keywords for your content. Long tail keywords with high searching volume and low difficulty help you rank easily.
- Write content: Write at least 20 articles of more than 1000 words. Add images and infographics to your content.
- Apply the SEO metrics on your content: Adjusting your keywords, Meta, Alt images, etc… must be set perfectly to get organic traffic.
- Connect your blog to Google Analytics and Google Search Console: This will help you analyse and optimize your marketing strategy.
Congratulations! You got a great blog and finished all the key steps, and it is time to get some traffic.
How to write website content in six steps?
Now, let’s go back a bit and learn how to write website content in six steps:
1. Determine your website’s primary goal
Before you start crafting the most compelling content for your website landing pages, contact pages, or any other page you plan on publishing, consider the primary goal of each page.
Is it to:
- Sell your product?
- Inform users about a specific topic?
- Review product options in a specific industry?
- Teach users how to do something?
- A combination of all four?
There are no rules that determine what your website’s main goal should be. But try to be focused on the primary goal of your website, so that you are more likely to hit your website targets.
2. Research your ideal audience
It is important to know who you are writing for regardless of whether you’re writing a sales page, a landing page, or even an about page. Every piece of content on your website should be created with an audience in mind.
There are several ways to research your ideal audience. Some ideas include:
- Poll your email list
- Talk to existing customers one-on-one
- Assess what your audience is interested in on social media
- Use SEO tools like Ahrefs or SEMRush to get an idea of what your audience is searching for
As an example of a SaaS brand in the finance space, you can take Gusto’s website since it knows how to create web copy that speaks to its target audience (small business owners in need of payroll software). Besides, they know how to write web copy that answers their customer’s most pressing pain points.
3. Determine customer needs
Now that you know your target audience, you should determine the customer journey. Knowing what your audience is searching for and why is a necessary part of the copywriting process.
For example, the process of discovering customer needs can uncover pain points that your audience is asking about in other different search queries. This helps you refine your website content.
Search intent falls into four general categories:
Transactional: In transactional search intent, users are usually in “buying” mode and looking for a specific product to fulfill a need. Search queries with the words: buy, deal, coupon, or even discount are considered transactional, beside queries of specific product names.
Commercial: Search queries are considered commercial when users are still trying to make a potential purchase decision. Comparison posts and reviews are usually written to satisfy commercial intent search queries. Sometimes listicles are an effective way to rank content meant for commercial intent keywords.
Navigational: Keywords with navigational intent are searched when a user is trying to reach a specific destination like a specific brand’s site or a specific webpage. An example of navigational intent is when someone searches for Groupon in Google that’s
Informational: Other times users look to answer a question or learn more about a specific subject so their search terms contain informational intent like “Mexican restaurant near me” or “how to start a website from scratch”.
4. Incorporate keyword research
Good website content isn’t enough to get traffic to your site. Search intent and keyword research inform what you should write and help you determine how you should write it.
For example, if you’re writing about social media strategy and your research tells you that your audience is looking for the “best social media scheduler”, the word “best” indicates buyer intent. So here, your best bet is to incorporate content that talks about the best social media scheduling software. So you answer their search query and hope to rank higher in SERPs.
Many searches go into thorough SEO, that’s why Jasper created a whole course around it for free. But you need to get an idea of what type of search queries your audience is searching for.
Consider using tools like:
- Google Keyword Planner
These tools can help you get an idea of what audiences are searching for and how often so that you can start outlining and bringing your writing to life from an informed lens.
5. Write, optimize, and then edit your website copy
With research, audience intent, and a clearly defined website goal, you are ready to start crafting your website content.
Here are some writing tips to learn how to write website content:
Writing: Writing your website copy starts with crafting copy for the main pages including your homepage, about page, or contact page. This copy should speak to your audience and should be a much easier task after all your research.
Besides, you’ll be able to write headlines, rebuttals, and even CTAs that speak to the pain points of your audience. You should make sure to write as directly as possible to your site visitors. This takes some skill but it would help to start with a clear subheading, a strong call to action, and proofreading.
Optimizing: It’s important to use all the research you’ve conducted and to incorporate your main keywords wherever it’s relevant so that Google can properly index what your site is about and show up in relevant search queries.
Editing: the final tip is editing. A website with many grammar errors and formatting mistakes can be an instant turnoff for your users. Try to ensure quality by editing to make all the difference and maintain a level of quality that speaks for itself.
6. Publish your copy, and update it regularly
Now that you created polished website content, what’s left is to hit that publish button but the writing process doesn’t end there.
Written content on the internet goes through content decay, and this applies even to website content that may be considered “evergreen.” That’s why before you end the website content writing process you should establish a workflow where occasional updates are part of your content maintenance process.
Over time, your audience’s pain points might change and the main purpose of your website may evolve, that’s why you need occasional revisions. Be sure to take both structure and SEO into account when you go back through to refresh your published web content.
Now you know how to write website content. You can also learn how to write content for website in 2 minutes using AI.