Indeed, a classic website is no longer enough to convert efficiently. This is why a sales funnel is mandatory for all businesses! Sales funnel is the journey which your visitor goes through from the first time he sees your ad till he buys your product or service. In this article, you will find out how to build a sales funnel as well as the sales funnel stages.
In reality, the term sales funnel is used to describe all the steps your potential customers take whether or not they will be paying customers.
What is a sales funnel?
In reality, there is nothing new about the sales funnel… At all times, sales funnels have existed, from the baker on the corner of your street, through the DIY store or even the hairdresser. All trades have a funnel, whether they realize it or not.
The concern is that if they don’t realize it, then they won’t be able to optimize it and they will effectively lose revenue.
How does a sales funnel work?
For years, developers have been building websites on the internet for their online business.
However, websites provide too much information. Therefore, visitors are sometimes lost with a bunch of more or less useful information, so they leave it without taking a decision.
Here where our sales funnels come in to solve the problem!
When you direct your audience to a sales funnel, they lie on a landing page where they have to subscribe in order to get their reward. The reward is maybe a free ebook, professional toolkit, coupons for certain services, etc…
When they subscribe, they become a part of your funnel.
Now, you can reach them with some interesting emails and testimonials about your services till you reach the phase where you offer them your product or service.
How to build a sales funnel?
There are many ways to create a sales funnel. However, whatever way you choose, you must have to go through the following steps:
First step: Define your audience
You know your offer, but you should define your customer persona.
Find your customer persona by asking yourself some questions like what do your customers like? How do they behave? Where do they hang out? How old are they? What are their problems? What types of content do they become engaged in?
These questions are the introduction of the main question “how to build a sales funnel”.
After answering the above questions, you can tell where, when and how you can find them.
Second step: Decide how to target them
You know your audience. To know how to build a sales funnel, now you have to decide how you are going to target them to join this funnel.
Are you going to use Solo ads, Social media ads, native ads or what?
These ads will lead them to your website or landing page where you have your lead magnets.
You have to offer them something they won’t ever refuse like free things, discounts, etc…
Third step: Build your Sales funnel structure
Now, you know your audience and how to target them. It is time to build your sales funnel structure along with your predicted progression and interaction.
Make an outline for what you are gonna do at each stage, and what do you expect from your audience to do?
- You will target your audience with Facebook ads in the awareness stage.
- Then you will discuss everything about your offer and how it works in the interest stage.
- After that, you will tell your audience about the offer and the discount in the decision stage.
- Finally, you expect that they will convert at the last stage.
Fourth step: Start applying
Start your journey of sales funnel by promoting your landing page.
Then, start sending emails to fire up the interests in your audience. Don’t forget the testimonials of people who already used it.
Note: Make sure that your emails are useful, relevant and timely.
After that, give them an offer which they can’t refuse. A discount, a small gift with the offer, etc…
✅See also: Create Sales Funnels on Systeme.io: The Best free sales funnel builder
The basic sales funnel stages
There are 4 basic sales funnel stages to go from the peak to the bottom of the funnel:
In the awareness stage, we call the potential customers “visitors” where you have to attract qualified traffic to your sales funnel.
This is the most important stage here as you can create hundreds of sales funnels, but if no one gets into your funnels then you won’t get any profits!
To increase awareness and drive traffic to your Systeme.io sales funnel, you can use any method regardless of being free or paid. Just make sure that you are providing qualitative content.
Free method could be:
A blog post on your site (if you have organic traffic)
A post on Facebook on your page or profile
A post on Instagram
A post on Linkedin
A post on Pinterest
Slides in Slideshare
It can be a lot of things as long as it provides value to the audience you’re targeting.
To get customers, you can also use paid advertising.
If you know what you are doing with paid advertising, then your results will be immediate and almost unlimited since the prospects are unlimited on the internet … and your system.io sales funnel will be continuously supplied.
Of course, the problem with advertising is that the day you stop it, you won’t have any more traffic in your sales funnel, so it needs a budget and daily effort..
This is why implementing an inbound marketing strategy is much more effective in the long term even if it is more complicated and time consuming to create content.
Your content will generate hyper qualitative leads for life and therefore in the end, they will come back to you cheaper since they will buy more and more expensive.
And above all, having highly qualified visitors will allow you to take the next step.
In the interest stage, the visitors have shown interest, so they are called leads. To spark interest and get the visitor’s contact details, you’ll need to pique their curiosity and offer them something that will meet their immediate need, something that speaks to them.
Yes, otherwise why would he give you his email, phone number or other, he barely knows you.
Would you give all of your data to someone you don’t know?
To help the visitor give you their contact details, you’ll need to make the process as simple as you can, so that they register quickly and easily in your sales funnel.
Good to know: The most important contact details for you to retrieve are email first and then you can ask for anything you want..
Why? Simply because with his email, you can offer him anything you want afterwards …
To avoid losing visitors and capturing their data, your landing page must contain:
-A title that sells dreams, a title that speaks to the visitor to retain them and that they read more
-A clear, clean and precise proposal which speaks to the visitor and convinces him to leave you his data to find out more.
-Fields to input their data (email, phone, etc.)
-A call to action that makes you want to click quickly without thinking, its text must be worked on too.
Once you have captured the visitor’s email with your systeme.io funnel, you can recontact them automatically or not thanks to your sales funnel and what you have programmed.
Let’s move on to the 3rd step.
This is the third one of the sales funnel stages and it is called the desire stage. We call them prospects. In this step, you will show visitors / prospects that you are not a seller but an expert in this field.
You will show him and demonstrate your expertise with an email sequence. This involves composing a few emails once and scheduling them to be sent automatically each time a visitor leaves you their contact details.
These emails must be informative, providing real value every time to build trust between you.
At the end of this email sequence, you will make a presentation of your offer to your prospects.
This is the action stage where the prospects take action. They buy the product or service and become customers.
The term “taking action” which can be buying a product, buying a service, subscribing to a program, downloading an application or extension… is often replaced by the term “conversion.”
In order to reach the final stage and get the conversion, both parties must go through all the funnel stages. You have to understand that without confidence, you will never make a sale …
Once your prospects trust you completely, you will send an email talking about your offer with a link to your order page
When they click the link, they will go to the order page. The order page is the page on which you put all your payment information, your credit card number.
On this page, you can also put additional services or products. This is what we do to have a successful online business and an optimized io sales funnel.
Conclusion to create an Systeme io sales funnel
Building a professional sales funnel will help you enhance your business and boost your revenue. If you make 100$ per month, you can now reach 1000$ by increasing the number of your customers and building trust with them so they buy more products from you. However, you have to go through all the Sales funnel stages to reach your goal. Therefore, sign up now to System.io and build your free sales funnel.
If you are new to systeme.io, consider reading this Systeme tutorial- the free sales funnel builder.