When you search for something on Google, you get a lot of results. Each result has its title tag and meta description. You usually choose the result with the most relevant title tag to your search query. That’s why you must know how to write SEO title tags.
I know this short sentence which we call SEO title tag seems simple, but it plays a big role in increasing or decreasing your CTR and ranking.
In this blog post, we will share with you the definition of a SEO title, why it is important and how to write a SEO title tag that boosts your CTR and ranking.
What are SEO Title Tags?
An SEO title is a part of the HTML code of a webpage. It specifies the name of the page. If you open the HTML code of the page, you will see the SEO title tag as this:
<title> SEO Title Tag of the webpage </title>
Moreover, this title is the one shown in the SERPs of the browser and not the title H1 you write on your webpage.
Furthermore, if you search your webpage on social media, you’ll also see this SEO title tag.
The SEO title tag has two purposes:
- It helps the searchers as well as the social media users know the content of your webpage.
- It tells the search engines what your web page is talking about, so they can rank it with a suitable keyword.
Besides helping people know what your webpage is about before they click on it, SEO title tags are very important for many reasons including:
Your title tag must include your primary keyword which helps the SERPs rank the webpage in the right place in relevance to the keyword it targets.
Your title tag must be attractive, engaging and clickable to encourage the searcher to click on it and not on the competitors’ result.
Showcase your brand
It is highly recommended to include the brand’s name in the title tag which can boost your brand awareness.
By now, you know that title tags are very helpful to improve your ranking in search engines. However, you have to learn how to write optimised title tags to engage more people to visit your website.
So, here is the best way to write SEO title tag:
1- Have one primary keyword
Some bloggers and marketers think that it is better to include many keywords in your SEO title tag to improve their rankings. Actually, there is a big chance to get opposite results. Therefore, it is better to focus on one main keyword and craft a SEO title about this keyword only. The SERPs will also identify it easier and help you rank for this keyword.
2- Use long-tail keyword variations of good volume research
We said before that you have to use one keyword only in your SEO title, but why don’t you use a long tail keyword instead of one word? This will help the searchers and the search engines understand the content of your web page better, and will improve your ranking too.
After all, it is easier to rank for long-tail keywords than for short ones.
3- Be descriptive with the used words
Google does everything it can to provide the reader with the best user experience. That’s why it wants to show the searcher the most relevant results.
For your SEO title to get more views, you should be as descriptive as you can in telling what your web page is talking about.
This will help Google understand it and show it to the right people.
4- Keep it short and sweet
The length of your SEO title is important as Google will just cut it if it exceeds the right number of characters. Such cutting may take from you some vital information about your page which can lead to losing visitors and more.
To avoid any cutting problems, make sure that your title tag is between 50 and 60 characters.
5- No need for unuseful words
Honestly, there is no evidence that the position of your keyword in the SEO title can affect your ranking or not.
However, it is better to start with the most. important words which are your keywords.
6- Give each page is different SEO title
Some website owners see it as easier to just copy-paste the same title tag for every web page. However, this can be confusing for both, search engines and searchers. This may reduce the ranking and CTR too.
Every web page should have its own SEO title tag that tells about its content.
Let’s Sum things up!
We previously discussed how to write blog posts that rank, the SEO basics needed for optimizing the content and the best ways to get traffic to your blog. Now, you know how to write an SEO title, and you should care more about the details of how to write seo title and description as well as how to structure a blog post.
If you have any questions, feel free to leave a comment!