LinkedIn was founded in 2002 by Reid G. Hoffman, an American social networking company. With more than 100 million users worldwide, the company’s website allows members to create accounts to showcase, share expertise, expand career-related social networks, and perform social selling on LinkedIn.
Social Selling on LinkedIn for Advertisers
LinkedIn allows advertisers to select a target audience: by job title, job function, industry, geography, age, gender, company name, company size, or LinkedIn Group. Control costs by setting a budget for your advertising and pay only for the clicks or impressions you receive.
Advertisement initialization content
- The website’s URL leads to
- Ad title (up to 25 characters).
- Ad copy (up to 75 characters)
- Representative banner image (standard size is 50×50 pixels)
- Attached is the information about the target group introduced above.
- We export ad statistics data periodically once a week.
- Sign up for advertising for at least 1 month. (Payment and acceptance of the contract by month.)
- The waiting time for censorship of advertising campaigns on LinkedIn is 24 hours. To ensure the banner display time on the right day, customers should register to use the service 24 hours in advance for the best results.
How can personal branding attract more sales? This starts with routine activities and appropriate interactions. LinkedIn is one of the great tools that allow you to connect with influencers and potential customers.
In today’s agile economy, it all boils down to standing out in the marketplace and cultivating relationships using reliable methods. Here are a few ways to make your personal brand attract more connections on LinkedIn to increase sales and create more opportunities.
3 Tips to increase your LinkedIn sales
The first way to start branding is through editing; a professional profile will help attract new connections. As you join and interact directly with professional groups and share information, your company will begin to gain experience with the following strategies:
- Start with a marketing plan — If you have the budget, use LinkedIn’s strategy of taking advantage of paid advertising. These features will help you go deeper than just communicating through InMail and help you build relationships a lot faster than the traditional way.
- Stay in touch with the network – Once your brand has made good connections, it’s time to nurture them with updates, new information, special events, and more. Use InMail to target specific individuals with a non-sales approach and provide additional solutions to their problems.
- Post every day – Repost from your blog to LinkedIn Publisher or sharing articles from your website. With a catchy title and a good summary, your brand can attract more comments and feedback that will help direct them to your products or services.
As selling through social media becomes more and more popular, personal brands will have more opportunities to build good and trustworthy relationships with the people who will become your customers on LinkedIn. Check-in every day of the week and stay in touch with the network so you can attract more interested people.