Every business owner or blogger has an ultimate goal to achieve. This goal is to rank higher than all his competitors on Google. However, how to increase google ranking for free is a deep topic especially for beginners. I already discussed the 202+ Google Ranking Factors. However, this blog post will talk about the 10 main Google tips help you improvethe ranking of a website. We will focus on the key factors, and you can easily learn and optimize them effectively.
How to increase google ranking for free? Apply these tips
You’ve read about the +202 Google ranking factors. Now , Let’s see the most effective 10 tips for How to rank higher on Google:
1- Build backlinks
Build more high-quality backlinks to rank higher.
Backlinks are obviously the most important ranking factor. Understandably, Search engines like Google see Backlinks as votes of confidence. The more votes your website gets, the more likely they are to rank high for relevant search queries.
However, pay attention to the two most important factors for a high-quality backlink: content relevance and Page Authority.
✅See also: What Are Backlinks? How to Increase Backlinks for Free? +10 Techniques
2- Publish new content and update old content
Google knows people want to see recent news. Even when you search for “Covid 19” you will get the following results:
The content is displayed and sorted by the most recent time, so you have to publish new content and update your old content.
✅See also: How to Write a Blog Post that Ranks in Google
3- Improve your site quality
Google wants to rank pages with high-quality and authoritative sources (DA, PA).
You probably also partly understand the importance of DA, PA, and content relevancy, as well as the reputation and quality of a website. If you have a high-quality website, your business will get a lot of potential customers.
“Keep things tightly focused and build a reputation in a certain niche.”
✅See also: Free SEO Checklist: Best Technical SEO Checklist Template
4- Find the search intention of your visitors
Google doesn’t rank the same type of content for every query. It depends on the user’s search intent. This is an important how to increase google ranking for free factor.
If people want to buy a certain product online, Google will prioritize displaying store and e-commerce pages when searching.
Before you write content:
- Identify products and services of the Enterprise
- Research the search intent of customers-
- Plan to choose the right keywords
- Create content that matches the user’s search intent.
Moreover, here are 4 ways to understand how to optimize your content for queries:
Content style
Two types of content are commonly found: web pages or videos.
Content-Type
Content types almost always fall into one of these four groups: blog posts, products, categories, and landing pages.
For instance, the top ranking pages for smartphone buy smartphones are all e-commerce category pages:
For iPhone buyers, it’s mostly product pages:
Content Format
Content formats apply mainly to informational content. How-tos, checklists, tutorials, news articles, and opinion pieces are all examples of common formats.
For example, searching for SEO tools list:
Content corner
The content angle is the aspect of clearly defining the subject in question. Content like this will often dominate in search.
✅See also: Types of SEO Content that Rank in Google: Hack the SERPS
5- Create deep content
Google wants to rank the most useful results for the query, so including everything the searcher wants to know is the “key.”
However, this is not about content length. Longer content is not always better. It’s what your site’s content is about to answer searchers and what they expect to see.
For example, a user wants to learn about the most expensive watches in the world, so he searches with the keyword “most expensive watch.”
Google will return results for websites that list lists of the most expensive watches. But it’s not just that. Let’s go deep inside each website. We will see all the necessary information about the watch, including Watch’s name, product price, specifications, etc.
These things show that providing in-depth, detailed content for users is important for the website to have good rankings.
Providing readers (searchers) with information about your products and services is a way for you to turn searchers into customers.
Get clues from top-ranking sites to create useful content. Research other questions searchers want answers and put them where it makes sense.
6- Improve your page speed
Page speed is new. It has been a ranking factor since 2010, affecting 1% of desktop search queries. And that changed in 2018 when Google expanded the ranking factor for mobile searches.
Although only 1% influence, improving the website’s loading speed is very important and is a prerequisite to compete with other competitors in google search ranking.
The main aim of improving page loading speed is to improve the user experience when entering your website. Good page loading speed plus useful content will keep customers on the website, and from here, can from potential customers.
So how to check and fix the page loading speed?
To check the website’s page loading speed, you can visit Pagespeed Insights by Google.
In addition, Pagespeed Insight will diagnose and make suggestions for you to improve page loading speed.
Improve page loading speed by:
- Reducing image size
- Removing unused CSS
- Optimizing the code snippets CSS, Html, and javascript, …
- Hosting upgrade
- Taking advantage of browser caching
7- Go for HTTPS
HTTPS improves security for visitors by encrypting data between the browser and the server.
In 2014, Google announced that HTTPS was a very mild signal affecting less than 1% of global queries. Since then, Google has increased its commitment to HTTPS and now displays a Chrome unsecured warning in Chrome when you visit an unencrypted page.
If you have insecure pages with input fields, you may also receive a warning email from Google Search Console to Install an SSL certificate to make your site more secure.
8- Make sure to have mobile friendly interface
Nearly two-thirds of searches happen on mobile devices, so it’s no surprise that Google made mobile-friendliness a ranking factor for mobile searches in 2015.
Then, in July 2019, when Google switched to mobile-first indexing, they also made it a ranking factor for desktop searches.
So how do you know your website is mobile-friendly?
You can go to Google Search Consoles and select the “Mobile Availability” section. The system will display a message with many valid and invalid pages.
Check and make sure every page on your website is mobile-friendly.
9- Improve UX – User experience
Google wants to rank content that provides visitors with a positive experience. And this became even more apparent when, in 2016, Google announced that pages with interstitial ads (e.g., pop-up pages) might not rank as high as those that provide a great user experience.
So what contributes to a good user experience? Here are some suggestions from Google:
- Easy-to-read content;
- The site is well organized;
- Interesting and useful content;
- Beautifully designed and compatible on both mobile devices (Responsive);
- No annoying ads like pop-ups;
- The website is designed according to the needs of the user.
There is a lot of debate in the SEO community about how Google can measure user satisfaction. Popular theories include analyzing metrics like click-through rate (CTR), time on page, and bounce rate.
No one knows how Google measures user satisfaction, but they probably have their way. So instead of chasing arbitrary metrics like time on page, focus on creating a great overall experience for your visitors.
In short, Make your website user-friendly. Remove distractions, organize your content logically, write for readability, and do your research. Do everything you can to get the best results for your target keyword.
10- Focus on Content Accuracy
Delivering exact search results is what Google wants to achieve for searchers.
For example, people searching for aspirin, If Google doesn’t give accurate results for this query, it will lead to serious consequences for users.
Content accuracy is especially important for YMYL (Your Money or Your Life) queries, which Google says are “queries that can affect a user’s happiness, health, or wealth in the future.”
So how does Google ensure correct information is returned?
Sure, there are a lot of intricacies that Google does, but these two factors are probably the most obvious:
- Backlinks that is also why backlinks are so important in SEO.
- Using the Knowledge Graph (Google Knowledge Graph) is a vast knowledge base of interconnected data points about people, places, things, and other entities.
Make sure your content is correct. Look to trusted knowledge bases like Wikimedia, Wikipedia, and Google’s Knowledge Graph to verify things you’re unsure about.
11- Optimize your images
One of the things to do to boost your web rankings is to optimize images.
To optimize images, you must consider their file size and format. Large images will slow down the page load time. Please resize or compress images to optimize them.
In addition, you can also insert keywords into your images by naming them appropriately. Strategically using keywords in image titles and captions or descriptions also helps optimize your images.
✅See also: IMAGE SEO: How To Optimize Images For SEO and Rank Higher?
This is another method that improves the user experience on your website. Not only does it make it easier for users to read or scroll through, but headlines also make things more engaging.
Overusing text on a web page will prevent people from spending much time on it. As a result, your SEO ranking will suffer.
✅See also: How to Write SEO Title Tags That Boost Your CTR? Double Your Profit
13- Use multimedia elements
Let the content on your website be more than just written words. Consider adding other multimedia elements such as video, slides, or audio to your website design. All of this will help users have a better experience.
This is because users often want to watch a video more than read about it. Videos and other multimedia resources on your website can significantly improve your customers’ time-to-time. Most people will rely on video length to stay on your page. That greatly improves SEO ranking significantly.
✅See also: How to Create Images for Website in 30 Seconds with Canva?
SUMMARY of How to increase google ranking for free
Everything above can be shortened to eight steps:
- Give searchers what they’re looking for.
- Make sure your website is always compatible with all devices.
- Make sure visitors enjoy staying on your site and minimize unnecessary ads.
- Explain everything the person wants to know exactly about your products, services, and information.
- Build expertise in a subject;
- Get recommendations from other sites as backlinks.
- Regularly update and keep the content fresh (if needed).
- Do all of the above quickly and safely.
- Optimize images
- Use multimedia elements
