Finding the best Instagram analytics app is crucial as Instagram is one of the most potential marketing media today. To run the right Instagram marketing campaign, we must be able to measure the effectiveness of the content posted. In this case, Instagram Analytic tools can help us assess the performance of the content on Instagram.
For those of you who need clarification about finding the best Instagram Analytics apps for desktop, Android and IOS, don’t worry. We’ve compiled our recommendations for the best Instagram analytics app for the year.
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Why do you need the best Instagram analytics app?
The Instagram analytics tool is a tool for assessing the overall performance of your Instagram content and profile. In other words, this tool can track various metrics and present them as data that supports user needs.
Whether Instagram analytics is free or paid, these tool has several benefits, namely:
Know the target audience.
Instagram analytics tools allow you to find out specific data such as location, gender, age, to language. You can use this simple data to grow your account, find out your target audience and decide what content is right to post.
Save time and resources.
For those of you who need clarification about what to do when running Instagram marketing, the Instagram Analytics tool will help you. The various resulting analyses will minimize errors and save time developing your Instagram.
Evaluation of marketing strategy
With the help of the Instagram Analytics tool, you can see your Instagram progress over a certain period. Generally, this tool will tell you what needs improvement or maintenance. That way, you can make the right adjustments so that your Instagram performs well.
Please note that personal Instagram users must change their profile to Instagram Business to access its features. This includes Instagram Insights, Instagram’s built-in analytics tool.
However, given the limitations of Instagram Insights metrics, you can use the available Instagram analytics tools. Some of them are even free.
Recommended 10 best Instagram analytics app:
The following are recommendations for the best Instagram analytics app to support your performance.
1- Pixlee
Pixlee is the Best Instagram Analytics App used by Levi’s, Kenneth Cole, Sonos, and various other brands and businesses. Pixlee provides multiple features that can monitor the performance of Instagram accounts on the platform.
Pixlee has weekly reports that can be shared with your entire marketing team. This includes hashtag statistics and tracking, follower growth, and the data needed to identify the most interesting posts.
This tool also analyzes metrics to find out how to drive more engagement on your account.
For more details, several features from Pixlee are interesting. For example, monitoring posts about your brand. This Instagram Analytics feature helps you keep in touch with conversations involving your brand for a certain time. You can see what others are posting, identify your best content, and plan your strategy for the next few weeks based on user behavior.
Then, there are the top fan posts. This widget displays the top photos and videos posted by followers related to your brand.
Then, there are also Top Brands Influencers. This report identifies what influencers are saying about your brand.
Unfortunately, Pixlee is priced quite expensive. However, Pixlee provides a free demo for those who want to try using this tool.
Pros: Easy integration of settings
Disadvantages: Subscription prices are pretty high
Price:
- Free Demo
- $399.00 / month
2- Crowdfire
Crowdfire Instagram Analytics lets you schedule post times, view post-performance, and track your brand mentions.
This Instagram Analytics tool also curates content related to your business from all corners of the internet. Crowdfire will send you recommended articles and images from other websites, helping you develop your Instagram marketing strategy.
Crowdfire provides a detailed view of your Instagram performance in a timeframe you can choose. Like 90 days, 30 days, 7 days, or yesterday. You can also customize the time within 90 days.
This Instagram Analytics product allows you to choose the metrics you want to compare, including posts, likes, profile views, followers, comments, to text message clicks.
Actually, Crowdfire can display your Instagram data with nice visuals. This makes it easier for those who need to become more familiar with statistics.
However, because it handles multiple pieces of information simultaneously, Crowdfire’s display can appear confusing and cluttered. It will take time for users to get used to the interface of this tool.
Pros: Features recommendations for developing strategies
Disadvantages: Display is confusing and full
Price:
- Trial mode: free
- Pluses: $7.48 / month
- Premium: $37.48 / month
- VIP: $74.98 / month
3- Minter.io
This Instagram Analytics toolBest Instagram Analytics App provides clear and in-depth analytics. You will get data from various data needed in developing your Instagram marketing strategy.
For example, Minter.io can identify the best photo and video filters for your audience. This identification makes it easier for you to filter your future posts.
Minter.io also lets you track mentions of your brand in post descriptions or comments on social media. With the integration of various platforms on Minter.io, you can immediately respond to feedback about your brand directly.
One of the excellent features of Minter.io is the ability to export data in PDF, XLS, or .pptx format. Furthermore, this tool allows scheduling the export of various metrics in the date range you want. After the export is complete, the data is automatically sent to your email.
Minter.io starts at $9 per month. The good news is that Minter.io provides a 14-day free trial for those who want to try this tool.
Pros: Ability to export data to PDF, XLS, .pptx,
Disadvantages: The data export process is sometimes slow
Price:
- 14-day free trial
- Silver: $9 / month
- Gold: $19 / month
- Platinum: $39 / month
4- Iconosquare
Iconosquare provides advanced insights to optimize your overall social media strategy . This Instagram Analytics tool includes a content calendar to plan and schedule your Instagram content, including options to tag other accounts and add locations.
Iconosquare’s Community Analytics tools will help you understand insights such as the age, gender, and language tendencies of your followers.
Some of Iconosquare’s unique features are reported scheduling and hashtag and competitor tracking.
With report scheduling, you will receive reports from Iconosquare according to the schedule you specify. At the same time, the availability of competitor tracking gives an idea of your business performance compared to other brands.
Iconosquare is the right Instagram Analytics tool for agencies or brands with multiple social media accounts. Management of your various Instagram accounts can be done simultaneously in one dashboard.
The drawback of this tool lies in naming categories, which could be clearer. In addition, users who want to post large photos must reduce the size first.
Pros: Management of more than one Instagram account
Cons: Confusing category naming
Price:
- Pros: $29 / month
- Advanced: $59 / month
5- Keyhole
This is the best Instagram Analytics App for tracking the performance of hashtag units in your posts. Keyhole provides essential metrics such as your top Instagram hashtags based on engagement, competitor activity, and your followers’ activity.
Keyhole provides automatic data collection and recording features. Your selected data will be arranged in a spreadsheet that can be viewed at any time.
This Instagram Analytics tool also has a web track feature, making it easier to find out what others say about your product/brand.
For users of influencer services, Keyhole can track influencer performance carefully. Keyhole identifies which influencers are most successful at promoting your content or brand.
Keyhole is priced at $ 44 per month. What you need to know, Keyhole’s free trial version is slightly different from the paid version. This allows people who try to have a different assessment. Plus, if the user doesn’t install the trackers from the beginning, it will be challenging to set them up later.
Pros: Automatic data collection and recording
Disadvantages: Different tools in the trial version and subscription version
Price:
- 7-day free trial
- Basic: $44 / month
- Professional: $99 / month
6- Socialbakers
Socialbakers has a free Instagram Analytics tool that offers statistics on your most popular posts. He can track performance and learn the correct type of content to make Instagram engagement more affordable.
Socialbakers provides a predictive Instagram Analytics feature to identify what stories and posts to promote. Including the best time to post and follower segments that should be prioritized.
With recommendations from predictive analytics, you can decide the best strategy for your account in the future.
Even though it has powerful analytics features, visually, this tool is less attractive than other paid Instagram analytics tools. Plus, to get more advanced analytics like Instagram Stories Insights, you have to pay a subscription fee which is unfortunately quite expensive.
Pros: Predictive analytics features
Disadvantages: Unattractive visuals
Price: $400 / month
7- Hootsuite
Through Hootsuite, you can create custom dashboards that allow you to monitor analytics for multiple social media platforms, such as Instagram, Twitter, Facebook, and others.
Furthermore, you can simultaneously schedule hundreds of social media posts on various platforms. You can also collaborate with the whole team on social media promotions.
Hootsuite has an analytics dashboard with the following capabilities:
- Shows old data
- Compare metrics over a specific period
- Generate customizable data
- Rating Instagram comments by sentiment (positive or negative)
In addition, Hootsuite has social listening and competitive analysis tools. You can use this to study the social data of your brand.
Hootsuite itself has its challenges. While managing multiple platforms at once, the ability to include images, links, and text is a pain. Plus, Hootsuit’s analytics features could be more impressive.
Pros: Social listening and competitive analysis
Disadvantages: So-so analytical features
Price:
- 30 days free trial
- Professional: $19 / month
- Team: $99 / month
- Business: $599 / month
8- Union Metrics
Although it doesn’t provide free Instagram Analytics tools, Union Metrics offers free monthly Instagram account checks.
This examination at least provides some insight, such as:
- Best time to post
- Reports of successful and failed posts increase engagement
- Content recommendations that you can post
- The hashtags that generate the highest concentration for new audiences
However, if you want access to premium Instagram analytics tools, you must subscribe. This premium tool includes profile analysis, keyword listening, campaign reporting, competitive analysis, and research.
This Union Metrics subscription fee also depends on the number of accounts analyzed. Automatically, owners of multiple accounts (more than three) have to pay higher.
Advantages :
- Powerful Hashtag Tracker tool
Disadvantages :
- The price is relatively high, especially for owners of multiple accounts
Price:
- Social Manager: $49 / month
- Social Marketers: $99 / month
- Marketing Team: $199 / month
9- Sprout Social
Sprout is the best Instagram analytics app that incorporates content management. This tool has a full-featured editorial calendar for scheduling new content across multiple social account platforms (including Twitter and Facebook).
Not only content, but Sprout also provides automatic analytical scheduling for multiple Instagram accounts at once.
Sprout’s Instagram analytics covers many metrics, from Hashtag tracking to competitor analysis.
Sprout analyzes the most used hashtags and the best hashtags you can use to increase engagement.
The competitor analysis feature from Sprout is useful for monitoring Instagram trends and your competitors’ audience. Thus, you can strategize better than your competitors.
Sprout can be accessed from a desktop or mobile. Unfortunately, the Sprout mobile app does not include analytics features. This makes the user have to open a desktop or laptop whenever they need this feature.
Advantages :
- Easy Instagram post schedule feature
Disadvantages :
- The mobile application does not include analytics features
Price:
- 30 days free trial
- Standard: $99 / month
- Professional: $149 / month
- Advanced: $249 / month
10- HypeAuditor
If you plan to use influencer services in Instagram marketing promotions, HypeAuditor is a tool you should try. The HypeAuditor report allows you to analyze influencer audience quality, engagement levels, and audience insights. This includes location, age, gender, and interests.
This Instagram Analytics metric can help you find influencers with the highest engagement that match your audience. This allows you to create promotions by selecting the most appropriate and effective influencers.
HypeAuditor will display the performance of the influencers you are considering. For example, you can find out influencer A has worked with any brand. HypeAuditor also analyzes the performance of sponsored posts.
HypeAuditor provides an audience quality score to ensure you select authentic and engaging influencers for your future promotions.
One of HypeAuditor’s drawbacks is the long process of presenting reports.
Advantages :
- In-depth influencer check feature
Disadvantages :
- Slow presentation of reports
Price:
- Starter: $299 / month
- Pros: $499 / month
11- Squarelovin
It’s not easy to get a free best Instagram analytics app that provides full features like Squarelovin.
Squarelovin is a free Instagram analytics that provides almost all the information needed to analyze your Instagram performance.
This Instagram Analytics tool provides instant monthly analysis of your content and account growth and can categorize content history by year, month, day, or even hour!
For more details, Squarelovin’s monthly analysis shows the following.
First, the section lots of photos you posted in the past month, most used filters and hashtags, an overview of the six most recent posts, ten most engaged people (who liked and commented on your posts)
Second, it displays the total number of comments / likes you posted in the last month and the average comments/likes.
Third, it displays the growth of followers over the past month
All the insights that Squarelovin provides make it easier for you to drive better engagement. Starting from insights on things that are interesting and liked by followers, recommendations for the best and worst times to post, to recommendations for the best hashtags.
Pros: Free for Basic
Disadvantages: Monthly analysis is only done one month after use
Price:
- Basic: gratis
- Influencers: $9.90 / month
- Business: $14.90 / month
✅See also: How do you get 1000 followers on Instagram For free
Which is the best Instagram analytics app for You?
Those are the recommendations for the Instagram Analytics Tools that we have compiled. Every Instagram analytics tool aims to provide insights for your content and profile. With these insights, you can increase your brand engagement.
Here we present a brief comparison of the Instagram analytics tools we recommend.
FAQ Questions about the best Instagram analytics app
Is there an app for Instagram analytics?
Yes, there are many apps for Instagram analytics. Some popular ones include Iconosquare, Hootsuite, Sprout Social, Later, and Union Metrics. These apps offer a range of features such as tracking of follower growth, post engagement, hashtag performance, and more.
How do I check my Instagram analytics for free?
You can check your Instagram analytics for free through the built-in Instagram Insights feature. Here’s how you can access it:
- Go to your profile on Instagram and tap on the three lines in the top right corner
- Select “Insights” from the bottom of the menu
- From here, you’ll be able to see a range of data about your posts, including impressions, reach, and engagement.
Note: Insights are only available to business accounts, but you can easily switch to a business account if you don’t have one already.
How do I get full Instagram analytics?
To get full Instagram analytics, you can either use the built-in Instagram Insights feature or a third-party best Instagram analytics app.
Instagram Insights:
- To use the built-in Insights feature, you’ll need to have a business account.
- Insights provide basic data on your posts, including impressions, reach, engagement, and audience demographics.
Third-party apps:
- There are many third-party apps that offer more advanced analytics features, such as tracking of follower growth, post performance comparison, hashtag performance, and more.
- Some popular options include Iconosquare, Hootsuite, Sprout Social, Later, and Union Metrics.
- These apps often offer both free and paid plans, with the paid plans providing more detailed and comprehensive analytics.
In general, full Instagram analytics involves tracking various metrics such as post engagement, audience growth, and hashtag performance, among others, and using the data to make informed decisions about your content and marketing strategy.
✅See also: 11 Steps Instagram Marketing Strategy for Small Business
What Instagram analytics should I track?
Here are some of the key Instagram analytics that you should track:
- Follower growth: Track the number of followers you gain or lose over time to understand your reach and audience engagement.
- Post engagement: Measure the engagement (likes, comments, and shares) on your posts to determine the most popular content and track changes in engagement over time.
- Profile engagement: Track overall engagement on your profile, including the number of impressions and reach.
- Audience demographics: Understanding the age, gender, location, and interests of your followers can help you tailor your content and target your marketing efforts.
- Hashtag performance: Track the performance of hashtags you use in your posts to see which ones are driving the most engagement and reach.
- Top posts: Keep track of your top-performing posts to understand what type of content resonates with your audience.
- Stories: Measure the number of views, exits, and taps forward and backward on your stories to determine their effectiveness.
By tracking these analytics, you can gain insights into your audience, the performance of your content, and make data-driven decisions to improve your Instagram strategy.
Also read about the 12 Best Free Instagram Analytics App to Boost your Business!
