Marketers and business owners keep asking themselves and others “Why use Google Ads” and “Does Google AdWords Work“, but they don’t really get the right answer because case studies differ with different objectives and targets, so no one can decide before applying these ads on his niche. However, we will show you in this Google ad review how experts believe that Google Ads (formerly known as Google AdWords) works for almost every business. Yes, Google has an effective pay-per-click (PPC) advertising system with massive traffic that meet every criteria. However, using Google Ads as well as other PPC platforms requires many tests and ad sets. This in turn needs time, money and effort.
However, a lot of businesses out there have found that it is worth all the time and money spent thanks to its great results. This Google Ad review will reveal all these facts.
Top 10 reasons to answer Why use Google Ads:
When your ads deliver measurable ROI, then you must invest more in it, and this what Google ads does. We gathered 10 reasons to answer your main question: “Why use Google Ads”. So, let’s start and who knows, you may like it and launch your campaign soon. Here are the top 10 reasons to use Google Ads.
1. You can scale Google Ads
The marketer keeps looking till finding a winning campaign that converts. Then, he needs to do whatever is possible to double and triple the profit. However, with most advertising traffic, he must repeat his campaigns with different targets. This means double tests, efforts, money and time. Thus, finding scalable lead sources is not that easy. Actually, it is one of the hardest obstacles for any marketer. However, Google Ads is highly scalable, due to its smart algorithms and big inventory. For this reason, big business spend millions of dollars on Google Ads every year.
While using Google ad, you just have to increase the budget of your winning campaign. So, you will get more leads and profits. I guess this what makes Google Ads an amazing source of traffic for most businesses especially those looking for big number of leads in short on time.
2. You can measure Google Ads
Advertising has a variety of shapes starting from TV, magazines, newspapers and other traditional marketing channels to online marketing. This includes websites, bloggers, social media and advertising networks. However, most advertising networks mentioned before are so hard to be measured. Let’s be serious, no exact measurements can be considered with SEO nor social media channels. On the other hand, Google Ads PPC is highly measurable. It provides advanced measurements to determine if your campaigns are doing well or you’re just wasting your money.
3. The flexibility of the Google Ads program
Google Ads includes many options for users that enable them to customize their advertising campaigns to serve their goals and achieve the desired reach.
In this Google Ad review, we will talk about those among the most prominent of those options:
- Control over the method of matching the keywords. Limit the appearance of the ad to those who write the keyword in the search field.
- Control over expanding the scope so that the ad appears for those searching for the keyword or any words related to it. For example, if the keyword is Las Vegas, then the ad can appear for those looking for Las Vegas only. It may also appear for those looking for hotels in Las Vegas.
In other words, search optimizers give effective results in always anticipating the best.
- Google Ads provides the ability to place additions to your ad. This is the presence of links to your site, pictures of your products, or means of communication. This makes it easy for your potential customers to reach you, such as address, phone numbers, and the actual location of your activity. In addition to that, it may provide a direct email through the SERP.
- Drive traffic using multiple criteria, such as geographic scope, language, or even time.
This densification allows the largest number of potential customers to see your ad instead of having a large number of visits and views. However, it is not effective. If your target audience is in the United States, it will not help you to see your ad an Australian audience.
- Google users are not the only ones who interact with the search engine. There are other users who use other Google services such as Gmail, YouTube and many partner sites.
Using Google ads opens the door to a huge network of users, not just search engine service users.
Taking advantage of the presence of the many sites and services provided by Google multiplied the number of views incredibly. This is a strong element in the spread of your brand and build awareness of it.
These options give Google ads a lot of flexibility. This is one of the strong reasons that answer the main question “why use Google ad”. It also pushes users to use this effective service from Google.
4. Speed in achieving results
Perhaps the most important and important task of all new activities and nascent sites is to appear, spread, and achieve a large number of impressions and clicks.
And relying on search engine optimization achieves this result with amazing accuracy, but its flaw is that the new site’s acquisition of authority and links, which is known as the Google sandbox effect, which occurs due to intense competition between sites, which seems as if Google is deliberately filtering search results from new sites.
The Google Ads feature solves that problem, and gives you an additional reason to why use Google ad.
Using Google Ads enables you to place your resources in your ad campaign, to get impressions and clicks without having to wait for a long time, and it is also a great opportunity to test the prevalence criteria that you previously defined such as your keyword or target audience.
As you can see, both Google ads and search engine optimization serve your new site, and are two complementary ways to achieve your goals.
Do not worry about the prices, participants in the Google Ads program are often able to take advantage of many free PPC coupons that enable them to get Google ads at a very low price.
Google Ads offers an offer if you subscribe by December 16th and get one month free ads.
5. Google Ads is easier to handle than SEO
As we have already indicated, both Google ads and search engine optimization are two complementary strategies to achieve the goal of popularity and build brand awareness, especially if your activity is new.
As we reviewed a simple comparison between the two strategies in terms of the time taken to achieve results, here we are once again putting Google ads in the face of SEO, but the comparison here is regarding how easy it is to deal.
Those dealing with SEO strategy find that a great and continuous effort is necessary to keep pace with Google’s search engine and increase organic traffic, as it requires the presence of a team of at least 3 individuals to work on improving and building links.
On the one hand, adopting a PPC method achieves the same results for presenting potential clients, but without the need to put that strenuous and continuous effort into an SEO strategy.
On the other hand, dealing with search engine optimization involves many contradictions, due to the large number of information that is required, such as the need to know reliable sources to sell a commodity.
Google Ads is almost devoid of complex or contradictory details, as it is much simpler and reliable.
6. Google Ads Is Taking Over the SERPs
Google Ads is Google’s child (ٍSome people deny this and want to split them, but I admit this fact in this Google Ad review because Google Ad represents about 97% of their incomes), and after some time the SERP has changed with the goal that increasingly more toward the top land is given to advertisements instead of natural outcomes. This can be baffling both for SEOs and clients. In any case, on the off chance that you take part in PPC, it’s not all terrible! It’s a chance for you to get your message high up on the SERP in an exceptionally interactive manner – it’s a legend that nobody taps on Google promotions. For inquiries with high business aim (hint: those are the ones you’d need to promote on), supported advertisements remove up to 2 from 3 ticks on the main page.
7. Google ad review: Google Ads Vs free search results
It is known that organic results are those that appear in the search engine, and are based on the relationship of the search word to the keyword of the content.
Although organic search results have a great advantage in achieving popularity for marketers, it is smart to take advantage of the new forms of ads that Google launched two years ago, such as product listing ads and ads on the YouTube platform, which show organic results in a very boring and monotonous way.
The new and various forms of Google ads are undoubtedly more attractive to customers, and generate more clicks, which generate profits for both the customer and Google as well.
8. The conversions from organic traffic are fine, but those from Google Ads are better
It cannot be denied that the conversions generated from the search results are very good and play an important role in the marketing process.
But you might find the result a lot better with Google Ads. Where the number of conversions doubles.
As we have already indicated, one of the most important reasons why use Google ad
It is extremely flexible and has multiple customization options.
Google Ads makes search traffic more targeted and relevant to your activity, hence your desired results multiplied a lot.
But what makes conversions more effective is that they often take on a commercial rather than informational character as they are with organic traffic conversions.
9. Google ads complement the marketing ecosystem for your business
One of the most effective methods of achieving the desired goals of a marketing campaign is remarketing. This is obvious in this Google ad review.
Remarketing involves tracking customers who have shown an interest in your business, via their profiles, whether it’s through social media, a personal blog, or a forwarded email.
The Google Ads program performs this function by tracking past customers. The ones who are interested in your product even if it is through purchases that have not been made. This makes targeting by Google ads giving a high return on investment when compared to other marketing methods.
10. Do as your competitors do
The data shows that there is a continuous increase in the use of paid ads. Additionally, you will often find that your competitors are also dependent on paid Google ads.
The rule followed in general may be away from competition, but the rule differs with regard to marketing.
According to studies and statistics, the percentage of spending on paid advertising has increased significantly in the past few years. Because of that, revenues have increased from searching shopping seasons such as Black Friday.
I don’t think it’s wise to let your competitors’ names appear in the SERP without yours taking center stage.
These top 10 reasons are the answer of “Why use Google Ads” in this simple Google Ad review.