The Getresponse User Guide is the post to look forward to in 2022, with new pricing updates, features, and touchpoints that Marketers can’t miss! Learn everything you need about this best marketing automation tool.
Getresponse is a platform that provides marketing automation solutions for marketers and businesses.
This guide was created to help you understand the best practices of using Getresponse to manage marketing campaigns. It also provides tips on how to use Getresponse features. That’s what you’ll learn in the ultimate Getresponse tutorial. Now let’s get into the details;
What exactly is GetResponse – the best marketing automation tool?
GetResponse is an all-in-one “All-in-One” Email Marketing software company.
Support you by sending automated emails, managing relationships with customers, turning potential customers into loyal customers;
Reach potential customers on various platforms and devices, such as desktops, tablets, and mobiles.
With GetResponse, you can:
- Create a mailing list and collect data on it
- Send e-newsletters to your list subscribers
- Automate your email marketing using the “autoresponder” feature
- Measure and analyze statistics related to your email campaigns, open rates, click-throughs, forwards, etc.
✅See also: How to Create an Email Newsletter & Make More Money? Complete Guide
6 Reasons you should use GetResponse – best marketing automation tool?
The best reason for choosing GetResponse is that outgoing emails are rarely moved to the Spam/Ads section like other software.
1- Promote and attract potential customers to your list.
Want to generate more leads while retaining your existing customers?
For me, lead generation is not just a buzzword. It is the first email marketing service to offer a complete webinar marketing solution.
With GetResponse Webinars, you can get more than just new leads. It can also nurture existing customers, thanks to GetResponse’s advanced integration with email marketing.
Start turning subscribers into repeat customers today!
2- Convert to your landing page.
Landing pages help you drive more online sales by attracting new customers. Discover your full potential with responsive, 100% landing pages.
To make things easier, Getresponse designed an intuitive drag-and-drop editor with over 150 ready-to-use templates. Now, you can turn your mythical ideas into action.
Create top sites for signups, thank yous, sales, webinars, and more in less than ten minutes, without writing a single line of code.
3- Selling easily
A complete revenue generator is designed to automate your online sales from initial sale to confirmed sale.
You can find redesigned, pre-made marketing campaign templates with landing pages, signup forms, webinars, emails, and sales pages integrated into a single-channel smooth flow that does the work for you.
4- High-performing email campaigns by this best marketing automation tool
Send responsive, beautifully designed emails.
Increase sales and subscriber engagement through comprehensive email campaigns;
You can get your entire campaign up and running in just a few simple steps, whether you are an experienced marketer or a beginner.
5- Customer journey
Marketing automation for all needs and goals.
Whether your business is big or small, create fully scalable workflows in an easy drag-and-drop builder, track your subscriber’s behavior in real-time, and react to purchases, abandoned carts, etc. (this is my favorite feature).
6- Drive traffic
You can drive visitors from social media platforms to your landing pages and channels;
Automatically create eye-catching promotional videos and banners and launch Facebook & Instagram ad campaigns;
To retarget your list contacts, find new audiences, and increase sales.
✅See also: How to Make Money with the Getresponse Affiliate Program?
GetResponse’s powerful features (paid and free)
This Email Marketing Tool is not simply a tool to help you Create Email Lists, Autoresponders, Email Analytics, List Management, Sales Emails, and more;
⏩ GetResponse Autoresponder
An autoresponder is an email newsletter sent to your subscribers during specific periods you choose;
You can set them up to:
- As soon as someone subscribes to your contact list, he’ll receive a welcome message from your business.
- A week later, they receive a discount on some of your products or services.
- They get an incentive to follow you on social media three weeks later.
What does it look like?
GetResponse’s autoresponder is a key selling point for a product that offers comprehensive autoresponder functionality.
You can use the GetResponse autoresponder to send messages based on time or action-based options.
⏩ Best Marketing Automation tool
In addition to the basic ‘drip’ autoresponders mentioned above. GetResponse provides a more sophisticated option to sort emails automatically.
This is called ‘Marketing Automation. It is available exclusively on ‘Plus’ and above plans. (see below for a free user guide)
This feature allows you to create automation workflows using a drag-and-drop and visual editor. You set up an ‘automation flowchart’ setup.
⏩ Getresponse Email Templates
There are about 125 GetResponse templates available, less than some competing email marketing solutions. (especially AWeber, which offers over 700 templates) but they are varied in nature and modern in design (and easily editable).
On the plus side, the GetResponse email generator allows you to extensively use a wide selection of Google Fonts in your newsletter more than any competing tool.
⏩ Analytics & Reporting (Analytics & Report)
GetResponse offers a wide range of analysis and reporting options.
Of course, you get all the basics open rate, click-through rate, unsubscribe rate, etc.
But apart from that, here are reporting features that deserve specific mention:
- ‘One-click retargeting ‘: help you identify people who engaged or didn’t engage with your newsletter and send them an upward niche follow-up.
- ‘Email ROI ‘: find out how well your email campaigns are driving sales by adding some tracking code to the after-sales page of your website. It helps you calculate the return on investment in email marketing.
- Per user info, you can click on 1 of your subscribers and get information like where they signed up from, where they are and what previous emails they have opened.
- You can compare the performance of two newsletters side by side with ease.
⏩ Create Landing Pages
GetResponse offers something very useful in lead generation, which is a landing page builder.
Using a landing page is often the main part of any online advertising campaign.
This is because online advertising often generates more leads if, instead of just directing people to a web page filled with information;
They direct users to attractive “landing pages” that contain clear information and well-designed, clear data collection forms.
⏩ Webinar
Since webinars can be used as both a lead-generation tactic and an important revenue-generating feature;
Having your email database and webinar tool under the same platform is very appealing.
Pricing is also very competitive compared to established webinar solutions.
Regarding the attendee limit, the GetResponse “Plus” plan allows you to host webinars with up to 100 participants, while the limit of the ‘Professional’ plan is 300, and the limit of the ‘Max’ plan is 1,000.
⏩ Conversion Funnel
Pre-built, automated sales funnel generator.
Build your landing pages, automate emails, sell your products, recover abandoned orders and convert your customers; Formerly known as Autofunnel.
The conversion funnel feature is allowed for all plans. However, note that the “Basic” plan version allows you to create a sales funnel but not to use the abandoned cart recovery feature.
⏩ Application and Integration
60 integrations can be integrated with GetResponse.
You can connect GetResponse with e-commerce solutions, popular content management systems like( WooCommerce, Shopify, and WordPress) and CRM systems (Capsule and Highrise).
There are some pretty useful Google integrations out there. Enjoy importing contacts, adding Google Analytics tags to an email campaign, linking your landing pages to Google Ads to measure the performance of your PPC campaigns, and more!
✅See also: GetResponse Review: Get Free Trial and Reach 300% ROI
✅See also: SendinBlue VS GetResponse! The Best Email Marketing Tools Comparison. (Complete Guide)
Best marketing automation tool: GetResponse Pricing Plan 2022
The update shows that Getresponse has added a new feature pack integrated for life and forever. (Free Version) It still has trial integration for premium paid features!
5 Specific pricing packages as shown below:
- FREE: 0$ This plan allows you to use the shortened version of Getresponse forever. As long as your list size is less than 500 contacts / with other features like Landing Page and Website Builder.
- BASIC: 15$ Everything is basic with powerful features, an unlimited number of outgoing emails, and contacts in a list of no more than 1,000 registrations
- PLUS: $49 Up to 1,000 subscriptions with some features to boost your performance, Marketing Automation, and Webinars.
- PROFESSIONAL: $99 (Up to 1,000 subscriptions for all the most powerful features)
- MAX: Custom Pricing
Key differences between pricing plans:
The core features common to all paid GetResponse plans are as follows:
- Electronic newsletter templates
- Ability to manage and store subscriber lists
- Autoresponder (Autoresponder)
- Landing Pages/Page Builder
- Conversion Channels/Sales Funnels
- Facebook Ads / Google Ads management tool.
Now, there are some differences between the ‘Basic,’ ‘Plus’ and ‘Professional’ packages, but for me, the main ones are:
- Automation Builder: this is arguably the most prominent feature of the Email Marketing tool. (Available on ‘Plus’ plans and above);
- Conversion Funnel: You get access to more vending channels when you upgrade your plan;
- Webinar: It is not available for the “Basic” plan and is limited to the “Plus,” but it is better with “Professional” and “Max” plans.
- Paid Webinar: You can charge for your webinar access from the ‘Plus’ plan and up;
- Group management: You are allowed to have one user account if you have the ‘Basic’ plan, 3 users on ‘Plus,’ 5 users on ‘Professional,’ and up to 500 users on ‘Max’
- E-commerce: abandoned order recovery feature (available only on “Pro” plans and above)
GetResponse autoresponder: GetResponse free plan
With the launch of the new GetResponse free plan, you can use the platform for free.
This free version of GetResponse comes with awesome good features. The plan gives you access to core email marketing features, a full range of templates, a website builder, and a landing page builder;
However, your list must be less than 500 emails in size, and your newsletters will be branded GetResponse to use this plan.
It’s worth noting that you won’t be able to use any autoresponder or automation features on this plan;
But even so, the free plan is still a good way to try the product. Start email marketing, especially if you have a small list.
How to create a GetResponse free account and use this best marketing automation tool?
To use this extremely powerful Email Marketing tool, you need an account! Here is how to create a Getresponse free account:
Step 1: Click the Sign up button button below to access Getresponse
Step 2: Click Sign up free as shown below to start the process of registering your account;
Register for a free account at Getresponse
Enter your full name, email, and password as shown below:
Note:
- Email: You should use the email domain (domain email/business email) because this is the email you use to send to customers;
- Password: Meet all security factors (Use at least 8 characters. Mix letters and numbers. Mix lowercase and uppercase letters. Use special characters (e.g., Makemoneytactic@)
After filling in all the information, click CREATE ACCOUNT
Now a message will appear on the screen, as shown below. Please click Go to my Gmail inbox (Go to my Gmail inbox).
Now which email address you use to register, please return to the Inbox of that email address to activate;
The last step: Activate your email by clicking ACTIVATE MY ACCOUNT, as shown above!
After the activation is complete, you will be redirected to a page with information as shown below;
Please you will fill in your basic personal information:
First name: Your name
Last name: Your last name
Country: Country of residence
Address: Your current address
Zip/ Postal code: Postal code
City: Current city
State/province/region: Province (please enter your current province/city)
Mobile phone number: Your phone number (+84 is the area code of Vietnam, you can just leave out the 0 at the beginning of your phone number);
Then you choose Save and continue (save and continue).
Now, it will ask if you already have your contact list. Just choose “Skip this step” I will guide you to put the contact in the contact list later!
Continue to choose “Skip this step” if you are not ready to set up a website! (this task can be set up later)
How do you upgrade to the Getresponse paid version and benefit more from this best marketing automation tool?
Once you sign up, you’ll be redirected to the dashboard and get a 30-day free trial of premium features.
After the 30-day trial, your account will revert to the Free account plan! (Upgrading does not affect the trial period.)
To upgrade to the paid version, click “UPGRADE NOW,” as shown above!
You will now be redirected to the upgrade package page. Choose the package that’s right for you! (Then click Choose plan ). Note that if you pay annually, you will get an 18% discount, and 2 years 1 is -30%;
A simple way to upgrade your account
In this example, I will choose the ‘Plus’ package, pay for 12 months and get an 18% discount equivalent to -105.84$ ;
Here you can pay in 2 forms: Visa/MasterCard & Paypal.
If you pay by Visa/MasterCard credit card, please enter the following:
- Card number: You enter a 16-digit number on the front of the card.
- MM/YY: The expiration date is also printed on the front of the card.
- CVV : 3 security digits, the back of the card.
- Cardholder name: Your name/Name printed on the card.
If you use Paypal to pay: then just choose via Paypal. Then enter your Paypal account email and password to pay.
Everything is done. Click “UPGRADE ACCOUNT.”
How to create Getresponse email subscriptions list?
To create a Getresponse email subscriptions list, follow these steps:
Step 1: Click on Lists
Step 2: Click Create list
Step 3: Name this list using the syntax as shown below:
After naming you, click Create to start creating your list!
After creating the list, it will appear as shown below.
Step 4: Add contact to list
To add contacts to the list, click the 3 dots in the list you want to add contacts and select Add contacts .
Here you can add contacts in 2 ways:
1- Add contacts manually: (One by one, manually)
Add customer information, including (examples on the picture)
- Email: XXXXXX@gmail.com (customer’s email address)
- Name: Your customer’s name.
And remember to check the box below! (I have permission to add this person to my list)
After checking, I have permission to add this person to my list. Click Add contact, and the contact will be added to your list!
2- Upload your list
This option is for you if you already have your client list file and just upload the file you already have.
Now click Upload a file, use an external service, or paste rows as shown in the picture. Upload a file, use an external service, or paste rows.
Note that your uploaded file meets the following requirements:
- File format: CSV, TXT, VCF, XLS, XLSX, ODS
- Maximum file size to upload: 10MB.
- The file must have at least the email column.
Finally, drag and drop the file into the Drag a file here box and click Next, and your file will be uploaded;
If you have any difficulty, leave a comment below this article, and I will guide you in detail;
Instructions for sending Email Marketing with GetResponse effectively.
There are many types of email sending in Getresponse that you will discover:
- Email newsletter: Send anytime you want.
- Automated email: Set up according to the automation process and sent by day, month, and year.
- Email by segment, behavior: Set up and sent according to customer segments, specific behaviors, and certain principles;
From basic to advanced, I will guide you step by step to exploit this Email Marketing tool most optimally;
Step 1: Start the setup.
Click on the Menu in the upper left corner of the dashboard and select Email Marketing.
After selecting Email marketing, click Create newsletter as shown below:
Step 2: Set up mail
The screen will go to the newsletter installation and basic information!
Your message name: Enter a message name to save in Getresponse to make it easy to remember and distinguish from your email campaigns;
Subject line: Your email subject line, write how people want to open the email you remember!
Recipients: Select linked contacts to send email to (see image below)
Select the contact you want to send the email to and click Add.
Next is to design your message. Click Design message to start composing the content to send.
Here you can use the available templates of Getresponse (Predesigned templates ) and your saved templates ( My templates ). New templates from blank pages ( Blank templates ), HTML editor if you are a coder and want to customize your email deeply. Finally, the sample from the existing message ( Existing messages ).
In the framework of this article, I guide you through editing information on the available form of Getresponse;
You choose the appropriate template and Use the template remember!
After selecting the template, you will go into the design of the template to suit your brand/business and click Next in the upper right corner of the image above to complete;
After designing the message, go back to the information settings page as shown below and choose how to send it:
Last step: Send mail
You can send immediately ( Send immediately ) or schedule to send ( Schedule for late ).
The perfect timing option is below if you don’t know when to send it! (Perfect timing is that Getresponse will automatically choose the best time when customers are most likely to open your email);
After setting up all the steps, click Send message as shown above to send the email;
Instructions for setting up automatic Email with Getresponse
This is my favorite part of most Email marketing tools, especially with Getresponse. It works smoothly, is easy to use, and is effective.
Step 1: Start the setup.
You choose Menu -> Autoresponder as shown above to start automatically setting up Email to remember!
Select Create autoresponder as shown below to create an autoresponder.
Just like sending email newsletters, you will be directed to the basic information setup for your outgoing email
Step 2: Set up mail
First, name your message, so it’s easy to distinguish it from other email camps!
Linked list: is a linked email list to send a series of autoresponders to.
Autoresponder settings: Select your specific delivery date in the On day section.
As my example above is 0 days, and the same time as the signup time (Right at the time of registration);
This means that messages are automatically sent as soon as a new contact is added to your linked list.
Here you can further set up with a certain delay and exactly when messages are sent (when new contacts are available)
Then write a catchy subject line that matches the body of your email. Similar to the message design in the newsletter, you choose Edit message and design as usual!
Last step: Publishing
You select Save and publish to have your autoresponder published;
Once published, you will be taken back to the autoresponder page!
Here you can quickly toggle the email autoresponder in the Status column.
Quickly change the mailing date in the Cycle day column.
Quickly see how many emails have been sent by tasks (Delivered), open rate (Open rate), click rate (Click rate);
Click 3 dots to edit (Edit), duplicate (Duplicate), test email (Send test message), and preview (Preview).
So you can confidently set up an autoresponder campaign.
Next step
So I showed you how to use Getresponse – the best marketing automation tool effectively with the latest interface in 2022.
Conclusion about GetResponse – best marketing automation tool
After reading this article, hopefully, you have more reasons to use this extremely powerful Email marketing tool;
Can confidently set up basic to advanced Email marketing campaigns:
- Getresponse concept
- Reasons to use Getresponse
- Powerful Features
- Pricing packages
- How to sign up for a free account
- Create a simple email newsletter
- Set up Automatic Email
I will try to update additional features about Getresponse – the best marketing automation tool in this article as soon as possible! (Automation/API…)
We look forward to receiving your support, and if you have any difficulties in the process of setting up or using it, please leave a comment below; I will try to answer as soon as possible!
