There’s no limit to how much money you can make from your email list, that depends on you since your success depends on how focused you’re on different aspects of list building. Here I’ll explain one of those important aspects of a successful email list, which is how to create an Email Newsletter and make a lot of money from it.
This step-by-step guide will help you whether you have no idea or are just in need of a refresher.
What Is an Email Newsletter?
Before we discuss how to create an Email Newsletter, let’s explain what it is. An email newsletter is a type of online communication that contains valuable content, such as recent blog posts, email courses, etc., which allows you to send news, tips, and updates about your product, business, or non-profit.
Sending email newsletters to your subscribers helps you build a long-lasting relationship with them. Besides, each newsletter helps you get your message straight into the inbox of your subscribers, but to receive these updates, people need to provide their email addresses to join your email list.
For example, businesses use email newsletters to send users new arrivals, product information, and the latest updates.
While websites and blogs use email newsletters to send content updates and increase traffic.
A few more benefits of email newsletters are:
- Increase repeat visits to your blog
- Build a loyal following
- Increase sales
Why you need an Email Newsletter? – How to create an Email Newsletter?
Some feel it is impossible to learn how to create an Email Newsletter though they need it. Moreover, statistics found that 75% of people visiting your website today will never return since the internet is a very big place with a lot of content.
Starting an email newsletter allows you to change those website visitors into subscribers since once they join your email newsletter, you will be able to stay in touch and bring them back to your website.
Without an email newsletter, every day you are losing potential subscribers and customers.
You may think to ask users to follow you on social media since this would provide a way to stay in contact with those users and you should build a social media following but don’t forget that you don’t own those social media platforms.
Giant social media like Facebook and Twitter limit your audience’s reach. Besides, many users may not check their social feeds as often.
On the other hand, people check their email inbox several times every day, especially those who use a mobile device with notifications turned on for emails.
Who Should create an Email Newsletter? – How to create an Email Newsletter?
Some of our users ask if they should create a newsletter for their business, blog, or organization, and we always answer Yes.
You should begin building your newsletter from the first day since without it each day you are losing money, subscribers, and potential customers.
Email marketing is always a win-win case regardless of your industry, business, or website traffic.
1. Small Businesses
Business websites of any industry and size can benefit from creating an email newsletter, it is the most cost-effective way to stay in touch with your customers, website visitors, and potential customers.
2. eCommerce Websites
A study found that more than 44% of email recipients make at least one purchase because of a promotional email.
If you run an online store, then email marketing is the most effective tool to convert your customers into paying ones.
eCommerce giants have been effectively using email to convert casual visitors into buyers for a long time.
Non-profit organizations need to reach out to their general public, supporters, and donors for donations, events, and more. Other communication ways like social media, phone calls, and physical mail, all cost a lot more money than email marketing.
Statistics found that 49% of millennials prefer to get updates from the organizations they support via email.
4. Blogs and News Websites
If you are starting a blog or making a content-driven news site, then the best way to build an audience is email marketing. Popular internet marketers, influencers, and famous bloggers actively build email lists.
Here is why:
- Send email updates to users who would otherwise never return to your website again.
- Build a stable audience of loyal readers without depending on third-party platforms like search and social media.
- Own your email list and have complete freedom in using it. Unlike search engines or social media where your search rankings can drop and your social media profiles can get suspended for no reason.
Email is the cheapest and most direct way for educational institutions that need support from an engaged community of students, faculty, parents, and local businesses for fundraising, admissions, events, or other activities
These are a few examples of how email newsletters can benefit businesses, individuals, and nonprofits. There are more examples out there, and that’s why most marketers believe that email marketing is very successful online. So, lets see how to create an Email Newsletter.
How to create an Email Newsletter in 12 steps?
First of all, you need to start a blog. If you already have a blog, you can ignore this section. However, if you are a beginner, you should start your blog by following these steps:
- Choose a niche: Make sure to choose a niche you are interested in and have some knowledge about. It must also be profitable. Choose your niche wisely, and read this guide to learn how to choose a profitable niche.
- Buy a domain: Make sure to buy a short, meaningful and easy-to-memorise domain. I buy all my domains from Namecheap as they are cheap and secure. Visit Namecheap and choose a domain.
- Get good hosting: There are many web hosting out there like Bluehost, Hostinger, Hostgator, etc… I recommend getting a Bluehost for less than 4.95 $ per month. Check Bluehost offers here to get a FREE DOMAIN.
- Upload WordPress: Upload WordPress from their official site for Free!
- Choose a fast, responsive theme: Choosing a fast, responsive and elegant theme is crucial for a gorgeous look.
- Make keyword research: It is essential to look for keywords for your content. Long tail keywords with high searching volume and low difficulty help you rank easily.
- Write content: Write at least 20 articles of more than 1000 words. Add images and infographics to your content.
- Apply the SEO metrics on your content: Adjusting your keywords, Meta, Alt images, etc… must be set perfectly to get organic traffic.
- Connect your blog to Google Analytics and Google Search Console: This will help you analyse and optimize your marketing strategy.
Congratulations! You got a great blog and finished all the key steps. Now, it is time to get some traffic.
Now, let’s go back to our newsletter. It is easy. Here is how to create an Email Newsletter in 12 steps:
1- Figure out your newsletter’s goal.
Before you start drafting, be aware of the newsletter’s goal and how it can fit your larger content strategy.
Some of the goals are
- Drive more traffic to your blog.
- Help you generate leads.
- Get more email contacts.
- Send traffic to your website.
- Promote new products and services.
Each of these goals has some noted key performance indicators. Your KPIs should always go beyond “how many people opened it.” Instead, it should be tied to your overall business goals. Your email’s open rate can give you an indication of the newsletter’s performance, but it is not the only number you should care about.
2- Choose an email newsletter tool.
Next, you should choose an email newsletter tool that fits your budget, goals, and technical skills.
HubSpot has one of the best email marketing tools that can send optimized and well-designed newsletters. It’s part of Marketing Hub, which is a marketing automation software for small-to-enterprise businesses. The email newsletter tool is easy to use, especially for those who have experience using drag-and-drop page editors on a content management system.
Besides that, you can start for free.
I highly recommend using HubSpot’s free tool when starting to build your newsletter.
3- Choose a template and gather your content.
Now, it’s time to choose a template and content for it. If you’re not familiar with designing emails, I’d recommend looking into pre-made templates. You’ll have access to pre-made templates in the email tool If you are a HubSpot user.
You can actively or passively find content in the time between two email sends depending on how early you set your newsletter’s goal and how often you plan on sending this newsletter. Active means you’re searching for content that’ll solve a specific goal, while Passive means that you randomly find it when browsing for other content, but it could fit in.
When I put newsletters together, I do a lot of active searching … but if I were passive I would have saved a lot of time. Since I know a newsletter needs to be sent each month, bookmarking links throughout the month would have been a great timesaver. Instead, I spend several hours clicking the “Back” button on my blog, hunting for content.
Your company’s blog, social media accounts, lead-generation offers, internal newsletters, and training documents are great places to look for content.
4- Personalize your template.
A template is a great starting point, but first, you need to personalize it. A template will show you how your newsletter will look before writing a copy so that you know how much space you have to promote a piece of content.
Your template doesn’t have to be flashy. The design needs to make it easy to read, scan, and click elements of the email, so it should be mobile-friendly, too. According to Litmus, 41.6% of people open their email on a mobile device, 25% higher than email opens on a desktop.
In Marketing Hub, you can adjust your template by clicking into elements and editing the specifications on the left-hand panel.
5- Set your email newsletter size.
Email newsletters don’t size themselves when sent to subscribers, so how are you supposed to know what size or resolution they should be?
Most providers default your email newsletter size to 600px wide, with email body padding another 30px wide on all sides. In this case, the content in your newsletter may not survive the adjustment. That’s why you need to be sure your newsletter design fits inside that universal 600px width.
Your email can be high without the email client distorting its design. However, people are less likely to click through to your website if the email goes on forever, besides, email clients with sensitive spam filters may take notice as well. As a general rule, try to make your email recipients reach the end of it within less than a second.
6- Add in your body content.
Next up: filling the template with words and pictures which is the main part of making your email newsletter, so spend time perfecting it. Most people keep the copy short and sweet to encourage click-throughs, though some notable newsletters take the opposite approach. Images may help support your copy.
Remember to edit your email thoroughly, you may even send it on to one of your teammates for a once-over. But don’t forget that once you send the thing, you can’t fix embarrassing typos like you can with web content.
7- Add personalization tokens and smart content
The email newsletters I liked most are those that made me feel they’ve been written personally for me as if a friend put together a newsletter with things I would like. I open them.
To make your newsletters feel personal, you should do three things:
- Divide your emails and choose content that only that group of people will love.
- If your chosen marketing software supports personalization, it is an easy thing to implement that could have big results for your conversion rates. Add in just a few personalization tokens since you don’t want to creep out your email recipients. In Marketing Hub, click “Personalize” in the top navigation bar to add personalization tokens.
- The last thing is to add smart content. Smart content is content that shows specific things to every part of your audience.
8- Choose the subject line and sender name
Recently we found that having a sender name from a real person increases opens and click-throughs, So try running an A/B test to see if it works for you. But whatever you choose, make sure it’s a recognizable thing so that your recipients aren’t confused as to why they’re receiving your email.
Many things can help you put a click-worthy subject line together, including shortness and an actionable value proposition. Use the subject line that best practices as a jumping-off point, then run your A/B tests to see what your audience loves.
9- Support your newsletter content with alt text and plain text.
At this point, your email is pretty much ready to go. Next are two crucial things: the alt text and plain text.
Alt text is the text appearing when a picture isn’t loaded. Some email providers don’t load images properly, so you have to make sure the alt text is there so your recipients know what they’re looking at.
Besides, some email clients won’t display HTML properly, that’s why make sure your emails look great in plain text and the links are easy to click, and it’s clear what the email is about without the photos.
10- Make sure you’re legally compliant.
Before you send your email, be sure all your emails are good from a legal perspective. The two biggest laws you need to worry about are CAN-SPAM and GDPR.
- CAN-SPAM requires a footer in your email with your address and an easy way to unsubscribe from your emails if they don’t want to receive them anymore.
- GDPR requires that email marketers only send newsletters to those who have manually opted in to receive them.
11- Test different browsers and email providers.
Email providers read email code in different ways, for example, what looks good on Gmail in Chrome might look terrible in Outlook. That’s why you need to test emails in the most popular browsers and email providers.
You can test emails for different providers in HubSpot. If you don’t have it, create fake email accounts on different providers’ websites and test everything manually.
12- Send your email then Analyze
After making sure all your email recipients have subscribed to receive this email, and your email has all the branding and legal compliance, click send and wait for the data to roll in.
Fast-forward a few days: The data’s in.
- Check how your email newsletter performed on the goals you set back in the first step.
- See which parts of your email got the most clicks, and which parts contributed most to your goal.
It would be easier if you have closed-loop analytics to measure this all.
When you have that data, then you have a direction to go in for your next email newsletter and insights to make the next newsletter even better. You know how to create an Email Newsletter now, so you can do it.
Tips to Get More Email Subscribers – How to create an Email Newsletter?
A study found that 48% of participants like to receive email updates from their favorite brands. Experts are always experimenting and sharing to find new ways to grow their email lists.
Here are some tested and proven tips to get more email subscribers.
1. Use Multiple Signup Forms
Some beginners add a single newsletter signup form to their website and leave it. It is better to add multiple signup forms to your website using many placements, but be careful not to ruin the user experience with aggressive prompts to sign up.
In a case study, Social Media Examiner uses several signup forms and creative strategies which have helped them get over 250,000 email subscribers.
You can experiment with different forms and placements to discover what gets the best results.
2. Use Lead Magnets
Lead Magnets are special offers used as motivation to join your email newsletter, especially since they can include an exclusive download, an ebook, a helpful resource, or a discount coupon.
Lead Magnets are important since they offer users instant gratification and value for acting.
3. Offer Content Upgrades
Content upgrades also offer users an additional piece of content or bonus content that can be downloaded after signing up for your newsletter.
You can upgrade your content. It can be a checklist, a PDF download of the article, a case study, a research report, and more.
4. Using Social Media
Social media platforms are another place to convert followers into email subscribers.
5. Using Giveaways
One of the fastest ways to build an email list is Viral giveaways which can help you turn your website visitors into brand ambassadors.
This way you get more website traffic, more email subscribers, and social media engagement faster without buying any paid ads.
Giveaways can be used to add multiple actions to grow your social following and traffic.
6. Create High Converting Landing Pages
Our last tip is to create a high-converting landing page that can significantly boost your conversions since landing pages are targeted for specific use cases.
You can create a landing page for webinar registration, lead forms, lead magnets, and more.
How to Make Money from your Newsletter? – How to create an Email Newsletter?
As your subscriber count grows, you’ll want to have more opportunities to monetize your email newsletter.
Here are some of the easiest ways to make money from your email newsletter.
1. Sell Your Products
You should use your email list to sell your products by sending special offers and discount deals exclusive to your subscribers.
Or you can add calls to action and offer members-only content, demos, and free samples, to bring them back to your website.
Always remember to keep the ‘Value Value Value Pitch’ formula in your mind, which is a formula that suggests that you should offer three times more value than your sales pitch.
2. Upsell Products and Services
Upselling is a sales technique like an upgrade or add-on that convinces customers into buying something extra.
Upsell technique has highly targeted messaging and personalized offers which help upsell emails tend to perform way better. This will lead many businesses to send more such emails.
Remember that your emails should offer value first or they would become annoying.
3. Affiliate Marketing
Affiliate marketing is a program where an online advertiser pays you a commission for every user purchasing their product using your referral link.
The best way is to find products and services that might interest your users and add affiliate links, reviews, and coupons to your newsletter emails.
4. Advertisements, or Renting Your Email List
When your email list grows you can rent your email list to make money.
Many folks don’t understand the potential of email marketing until they realize that they could benefit extremely from an email list.
Now they are looking for someone who may already have a list of people interested in specific products, services, or industries.
You can approach such advertisers directly, or find email list brokers like Info USA, List Giant, or Mailing List Direct.
Keep Your Email Newsletter Out of Spam – How to create an Email Newsletter?
Email marketing tools added improved spam detection and prevention technologies which reduces spam emails from 69% in 2012 to 45.1% in 2021.
It was a very good update for all users and businesses, but these AI-powered spam detection technologies are very sensitive and can wrongfully mark any email message as spam.
We recommend users track your email metrics and ensure that your email newsletter design doesn’t have anything that would trigger spam.
Here are the most common reasons for newsletter emails to end up in spam:
1. You Didn’t Use Double Opt-in
All email marketing services require users’ consent for sending them emails, which is done by a user verifying their email address after signing up.
However, they also allow you to add email addresses manually. Misusing this feature and adding email addresses from random sources will make your messages end up in spam.
2. Sender Email Address Was Used for Spam or malware
If the sender’s email address was used to send spam or malware, then email campaigns with the same sender address will end up in spam.
That’s why you need to get a business email address to ensure high deliverability for your newsletter emails.
3. Misleading Subject Lines
Misleading email subjects are always annoying. Due to many users reporting such emails, spam algorithms can now identify many such lines and mark them as spam.
Here are some examples of common misleading subject lines.
- Urgent: Update your information
- Thanks for your order!
- You have won a prize
4. You Included Inaccurate Information
Anti-spam laws in some countries require an accurate sender email address, complete physical address, and an unsubscribe link in the email message, or it will most likely end up in spam.
You need to follow the rules and guidelines provided by your email marketing software to avoid spam folders.