Having an ecommerce site with eCommerce Content Writing is a profitable way to make money online by selling online. Your website must have pleasant ergonomics, attractive visuals, engaging descriptions, and great content. However, the cleanest places are the most effective. To make your site live, you need a content plan adapted to ecommerce .
What is eCommerce Content Writing?
eCommerce content writing is simply writing content for a website that buys and sells goods and services online along with transferring money over the internet.
Ecommerce businesses relies on content to promote and sell their products and services, as the content describes the product/service, explain how it is used and provide all the info needed by the customers.
Whether you have an experience or not in ecommerce, you can start an ideal ecommerce website by following these steps:
- Choose an ecommerce platform.
- Determine your niche.
- Find a retail source for your products.
- Create your ecommerce website.
- Complete your website’s optimized eCommerce Content Writing.
- Promote your website to attract users.
The objectives of your ecommerce content writing
Your written ecommerce content plan allows you to optimize your sales pitch. From the first lines, it is essential that the consumer is convinced that you will meet their needs.
Your content should go beyond writing the product description and its adjectives. They should show how your product solves your consumers’ problems. You should write useful content, user tutorials, explain how your products are suitable for various situations.
Your content is your gateway to your ecommerce . They will allow you to capture consumers regardless of their level of commitment. They will also allow you to reference yourself on the various requests of your targets.
Types of ecommerce content writing
The ecommerce content must contain many pages like:
1- Ecommerce Home page
Very often, the home page of an ecommerce is the master page for ecommerce content writing is made up of many images allowing access to the different categories. We too often forget to pay attention to editorial content. The contents of a home page help capture the consumer, enhance the store and stand out from the competition. By setting the tone, build consumer confidence by welcoming them through your editorial strategy.
2- Ecommerce Category Pages
From an SEO point of view, the category page allows you to position your ecommerce on a specific family of products. In addition, it has a longer lifespan than your product sheets, which makes your SEO more sustainable.
The category page is the perfect place to enhance your content by offering product descriptions on this page. It is a crucial part of the ecommerce content writing that allows you to cover a wider semantic field around your products. Again, stand out, offer useful and original content around your products.
3- Ecommerce Product Pages
The content of your product sheets will have a decisive impact on visitor conversion. It has 5 goals:
- Write a product page that bets on several sources of traffic: Some websites offer several content areas. Each of these contents will bring a different person to the page.
- Write a product page that respects the levels of commitment of the targets: between the customer and the prospect, different arguments are needed. A product sheet must present its arguments.
- Write a product page that activates the decision-making levers: Develop the benefits of your products in order to complete the decision-making process.
- Write a product page that also reassures and incite: Place click triggers and calls to action optimally for this purpose.
- Write a product page that adapts the media device: AIDA must build your product sheets. Adapt this diagram to your different content areas.
4- Ecommerce Testimonials and proof
Adding testimonials from your clients, social proof or/and anything that talks about the power and magnificent of your website, products and services is very helpful to influence other readers and encourage them to buy from you. We recommend including this page as a key part of your ecommerce content writing.
How to write ecommerce content writing in 6 steps?
Writing quality content for an ecommerce site is a difficult exercise. After you have a solid system in place to promote your content, you will notice that SEO is the backbone of your site’s growth. So let’s talk about each of these opportunities to create engaging content that brings thousands of visitors per month to your site.
You can’t get better traffic than motivated buyers going straight to your product pages. The question is, how do you create a product page that will rank in Google so your customers are excited to buy from you?
1- Find the keywords to appear in Google search results.
For product pages, there are two types of keywords:
Estimates show people search for “Nike” 13.6 million times per month. Smaller brands like “Inov-8” receive 74,000 searches per month. And that doesn’t consider the rest of the traffic these brands get through the other search terms. Of course, your brand has yet to be discovered by so many people. But you should still pay attention to this keyword. If you’re building a new brand, here’s an idea: Research the name of someone already getting traffic through search engines. For example, you can search for the most common Italian names for a silk tie brand. After going through the list of names, you can combine them in different ways until you find a good search volume.
You must write your keyword in the title of the product, description and alt image, so that your customers and whole audience and engines can recognize it.
Want to speed up this process? I suggest using Uber Suggest to get a bunch of ideas or Keyword Everywhere to find Google search estimates.
Let’s Take an example:
“Greenweez” is an ecommerce site that sells organic products. To get an idea of the possible keywords let’s look at the product sold on their site “Extreme Repair Hand Care with Manuka Honey”
Right away, you can spot potential keywords that describe the product:
Some of these keywords would require more work to start ranking for their product pages. But by combining a few keywords, you may find it easier to rank for keywords. Here are some examples:
- Organic antibacterial care
- Repairing organic care
- Repairing antibacterial cream
Additionally, you can find potential keywords that you can use for your blog posts, such as “Top Antibacterial Creams”. Now that you have your list of keywords, let’s look at what you need to do to get your ecommerce content writing ranks in Google.
2- Optimize the titles of your product pages on your ecommerce site
Now that you’ve chosen your keyword, it’s time to start incorporating it into your content. Optimizing your product page titles for SEO is simple. Put your main keyword phrase (word) in your title, ideally closer to the beginning than the end. Be careful, though. If your headline doesn’t sound natural when a customer reads it, you could lose sales because your page needs to be more engaging. Do you want to integrate many keyword expressions? Focus on adding your main keyword phrase first. Then add your secondary keywords to the title. If you read the title aloud, you should know immediately if it sounds good. You can also ask one of your friends for advice on this title.
3- Optimize the content of your product descriptions on your ecommerce site
It’s very hard to keep writing tons of product descriptions that are exciting and exciting. Here’s a really easy trick to writing engaging product descriptions:
- Borrow the words that come straight from customers’ mouths.
- Start by looking on Amazon for products similar to yours.
- Look at the most helpful reviews and read what they wrote about the product.
- Pick the most relevant words.
- Add some basic details about your product like How much does it weigh? What are the dimensions of the product? What materials are used? This information may seem obvious to you, but if someone browses your products, it will certainly help them in their research.
- Write descriptions of at least 150 words. These are Google’s recommendation for products descriptions.
- Keep in mind that the other words on the page matter too. If you have product reviews enabled, it will help improve your on-page SEO.
Let’s go back to the cream example. There is a brief description must be 150 words and contain
4- Optimize the URLs of your product pages
Another important place to add your keywords to rank your product pages better in Google is your URLs. Going back to the example of the hand cream, you will see that in the URL, there are the words “care, hands, repair.” This is iportant in ecommerce content writing.
Believe it or not, Google has no eyes. Although many very advanced algorithms exist, Google is used to “read” an image using the Alt tag that composes it. The easiest way to add alt text to your product image is to copy your product title. Next, find your product image, paste the tag as the image name, and upload it to your site.
✅See also: IMAGE SEO: How To Optimize Images For SEO and Rank Higher?
6- Optimize your meta descriptions on your product pages
Have you ever wondered how to create a summary of each listing in Google search results? You can do this by creating a meta description. A simple way to make your meta description is to take a summary of your product description. By the way, you only have 160 characters before search engines cut off the description.
✅See also: How to Write Good Content in 5 Steps? Improve Your Writing Skills
How to start an ecommerce blog to improve your SEO? 6 Tips
Most SEO experts tell ecommerce website owners to search for keywords that might get you traffic. But, it is not necessarily necessary. Indeed, your competitors have already done all the work of ecommerce content writing for you.
1- Start by finding bloggers who write about your products or your niche.
Let’s say you sell drones. Start by doing a Google search for “best drone blogs” or “top drone blogs.” Need more results? Try broadening your search to an industry level, such as “best tech gear sites.” For this example. We will take 3 sites blog.bit.ai, grafdom.com, and myus.com .
2- Find out which blogs are getting organic traffic.
Launch into SEMrush and enter the name of each domain. If you find that these sites are getting organic traffic of over 10,000 searches per month, that means they have a solid base of keywords on which you can write content for your blog.
3- Find out your competitor’s keywords to find topics to write content on.
Take the three top domains and put them into Google’s Keyword Planner under “your landing page” .
Click on “Get ideas,” and you’ll find a list of keywords the site currently ranks for and what Google thinks about this site’s potential. You can also do the same in SEMrush and Ahrefs. The advantage of these SEO friendly paid tools is that you can also sort keywords by SERP competitiveness. Finding easy-to-target keywords will help you with step 4.
After all, the paid tool helps you identify your competitors and understand they how are doing, so you can do better. They include a lot of useful features.
4-Search for keywords and write the best content on the web about your topic.
You have your list of keywords for your ecommerce content writing. Now is the time to create the best possible content for your blog. Start by brainstorming the topics you want to cover in the article. Then, check out your competitors’ posts and figure out what else you should be writing. Third, look at Google’s Autosuggest and Related Searches sections to find even more problems to solve.
This will give you an idea of how to write the best content for your audience. Remember that the “best” changes are those based on your audience.
✅See also: Best 15 Free Keyword Research Tools for SEO: Rank on Top of Google
5- Monetize your content
One benefit of getting organic traffic to your blog is increasing your store’s traffic. This means the buyer will find you on Google. So even if your marketing methods and persuasion skills could be better, you can get traffic to the right place. That said, you should write articles that show your product as an answer to your customer’s problems. For example, someone might need to learn what they should buy to create a wardrobe. Ties are one of the parts of your wardrobe, allowing me to direct the reader to my silk tie page.
6- Spread your brand
Now, your ecommerce website is ready and ecommerce content writing is ready. Besides SEO and paid ads marketing strategies, it is time to promote your pages and products on social media and forums to attract audiences and get conversions.
With social posts starting with catchy headlines and descriptive content, you can reach a lot of shoppers.
✅See also: SEO Basics: The Best SEO Guide for Beginners and More!
FAQ about eCommerce Content Writing
What is ecommerce content?
The e-commerce content is the content published on e-commerce websites and aims to describe and promote products.
What are the 3 types of e-commerce?
There are three main types of e-commerce. These types are:
Business-to-business (For example e-commerce websites like Shopify).
Business-to-consumer (For example e-commerce websites like Amazon).
Consumer-to-consumer (For example e-commerce websites like eBay).
How do I become an ecommerce writer?
To become an e-commerce writer, you should learn how to:
1- Research your target audience.
2- Write content and descriptions that converts.
3- Create funnels.
4- Find low competition keywords with high search volume.
5- Understand the basics of ecommerce content writing.
How to Market Your eCommerce Content Writing Services?
To market your e-commerce content writing services:
1- Create social media accounts.
2- Publish content related to your niche.
3- Publish samples previously written by you.
4- Build your Writing Portfolio.
What are the 4 models of e-commerce?
The 4 most popular models of e-commerce are:
1- B2C e-commerce ( product from Business-to-consumer)
2- B2B e-commerce (product from Business-to-business)
3- B2B2C e-commerce (product from Business-to-business-to-consumer).
4- B2G e-commerce (product from Business-to-government).
Conclusion about ecommerce content writing
Writing unique, engaging content and descriptions for your ecommerce site is a big challenge, especially if you need a team to support you. I recommend starting by creating templates for your product and category pages. Use these templates and make a few changes to target your keywords. Then, as you get more traffic and sales, hire a copywriter who can customize each page. Once you have content, try to grow your site through the content on your blog.
If you don’t know how to write content that convert for your business, hire a writer but don’t sacrifice quality by bad ecommerce content writing.
✅See also: How to Increase Google Ranking for Free: 13 Google Ranking Tips You Shouldn’t Ignore