As a blogger or a website owner, you need engaging content. However, most of us struggle to know how to create engaging content, common types of content, how to write good content in 5-steps, etc. Dont worry This blog post will explain all this and more.
How to write good content: What is engaging content?
When it comes to Online Marketing, engaging, engaging content to the reader. It’s something people want to read and share with others.
And most importantly, engaging content will bring positive results to your marketing strategy.
If you want to create engaging content, it’s important to understand your target audience and what they’re looking for. You also need a solid marketing strategy to know what you’re trying to achieve with your content.
And finally, you need to invest time and effort into creating high-quality content that will grab your readers’ attention. If you can do all of that, you’re well on your way to creating compelling content that will generate “sweet fruit” for your business.
How to write good content: Benefits of writing engaging content
⏩Attract attention
First, engaging, quality content will attract the attention of readers and target customers attention.
Currently, in the market, especially in the field of Content Marketing Online, there are countless articles launched by businesses. So, if your content is nothing special, no one will take the time to continue reading your content.
⏩Reach more new customers
With the rapid spread of information, if you do well with the content and create quality and engaging content, the ability to spread and share will help your products and services be recognized.
⏩Increase conversion rate
When customers have paid attention to the messages and values you convey, they feel the content helps them; they may be more willing to share it with friends and family or buy products and services.
From there, you will increase your conversion rate and sell more products.
If you do not know how to write engaging content or have not created engaging, quality content, no matter how good your product or service is, it will not attract your audience’s attention. ✅See also: 15 Tips to Write the Best Content for Website: Rank In 30 Days with engaging content.
How to write good content: What is the most engaging type of content?
Each field, channel, and content has a different way of writing and implementing. To create a quality, attractive article, first, you need to determine the type of content that you will do. Here are the most engaging types of content:
⏩Content SEO
Content SEO is certainly no stranger. This is an important part of any SEO strategy.
So what is Content SEO? Content SEO is content built on the website, optimized to increase rankings on search engines (such as Google).
Content SEO is the top important factor that Google relies on to rank on the search results page.
Content SEO is content built on the website, optimized to increase search rankings.
Unlike normal content, standard SEO content is not only for readers but also must meet SEO criteria to have high rankings on Google.
You can follow some of these criteria:
- Keyword research
- Understand the product/service
- Information must be accurate, clear, quality
- Meet SEO criteria: title, H1, H2, H3, meta description, main keyword, secondary keyword, etc.
- Appropriate style
✅See also: Writing SEO Content: How to Write SEO Optimized Article
⏩Content Social Media
Content Social Media is a form of internet-based communication to create and deploy useful content on various social networking sites such as Facebook, Instagram, Twitter, Youtube, etc.
These channels all have a prominent common feature, the Like & Share system (Like & Share) and Comment (Comment), so it is very beneficial for marketers to analyze and evaluate customer behavior.
Content on these channels should be short, concise, and contain important information.
Before starting to write social content, it is necessary to identify customers. Who is your target audience? Age, gender, living area, consumption habits? etc.
Once the targeting is complete, you can start creating content. To create engaging content on social networks, you must know how to capture trends and customer psychology and understand their insights.
Besides, you need to integrate the salient features of your products and services to help customers better understand what your business offers.
In addition, the excellent use of images and videos in the content will also help you attract customers’ attention. Here are some tips to help you build effective social content:
- Create headlines that attract customers
- The topic is attractive, attractive, right to the point
- Additional contact information
- Insert hashtags, CTA (call to action)
- Refer to article writing formulas such as AIDA, PAS, AISAS…
⏩Content Email Marketing
Email marketing is a form of an email (email) to bring information about sales, marketing, and product introduction to a group of potential customers that businesses are targeting.
Unlike Spam email (Sending mass emails to any customer) that makes customers feel uncomfortable and refuse to receive mail, email marketing is aimed at customers who have been targeted and carefully researched in advance.
There are 4 rules you need to follow to write effective email marketing content:
- Get it clear and to the point: You need to avoid writing vague or obscure titles. Focus on your product or service message, so it doesn’t get scattered.
- Short titles: Titles should be less than 50 characters long. According to a survey, emails with subject lines under 50 characters have 12.5% higher open rates than other emails.
- Avoid spammy language: Advertising words like free, advertising, etc., will be easily spammed.
- Personalization: Always use the title “you” instead of “you.” Because sending emails to chat with customers one to one will make the customer more comfortable.
✅See also: How to Create an Email Newsletter & Make More Money? Complete Guide
⏩Content Landing Page/ Sales Page
Content landing pages or sales page is an extremely important part of the business. Its mission is to convert visitors into buyers.
Writing content that attracts readers and meets SEO standards is not an easy task. You must focus on text and style naturally to attract users to buy and must also comply with SEO rules.
To write content that is attractive to readers, see How to Write SEO Optimized Article.
Here are the things you need to keep in mind to write SEO-standard content landing pages and sales pages:
- Keywords: Choose long-tail keywords and create many variations. The density falls between 3-4% of the article content.
- Enough length: Choose the appropriate size depending on the product/service. Most will be less than 1000 words for this landing page.
- Heading tag: concise, clear
- Mobile compatibility: Make sure your landing page and sales page are mobile-friendly.
- Images and videos: help content become more vivid
Learn about the 15 Copywriting Formulas That Grab Readers’ Attention to try them on your blog.
How to write good content in 5-step?
Step 1: Pre-writing (the preparatory stage before writing)
Start with a Theme Idea
An idea is a focus that the entire article will revolve around in the content writing process. So you need to understand what you want to achieve clearly.
What to do in the preparation phase?
Brainstorming (discuss the article topic)
- Make a list of ideas.
- Capture unique ideas
- Organize your ideas
Idea Trees (develop ideas according to the tree branch model)
- Keyword research
- Identify topic search intent.
- Research your competitors or top articles
Apply the formula 5W1H
This formula will help you ask questions about the topic and help you expand on the topic.
- What is your purpose/article purpose?
- Who is the audience you want to target?
- What is the reader’s problem? What do they want?
- What solution will you bring?
Data collection
- Research competitors, competitors’ articles are at the top of Google search results.
- Keyword and topic research
- Determine search traffic for a list of keywords
Step 2: Drafting
Drafting and drafting articles will help you have an overview of your entire article. If you’re just starting with content writing, outlining the article will help you understand the flow of the article.
From there, the arrangement of ideas will be more reasonable and logical, helping your article improve. Write clearly and add bullet points to your content. ✅See also: 5 Vital Tips for Using Bullet Points Effectively
Step 3: Revision (review the post)
Once you’ve finished your draft, you’ll need to review it to check for the following:
- Is the order of presentation reasonable and logical?
- Is the connection and transition between paragraphs and sentences “smooth” or not?
- Eliminate redundant words
- Check the words, phrases, style, and tone of the article.
- Continue editing until finished.
Step 4: Proofreading (read and check for errors)
Reading and checking for errors is an important step in the content writing process to ensure the most accurate article.
At this step, you need to review the article for errors such as:
- Does the article have spelling errors?
- Does the article have grammatical errors?
- Is it reasonable to put punctuation marks such as periods, commas, etc.?
- Is your style consistent?
✅See also: Avoid these Common Sentence Errors: Master English Writing
Step 5: Publish/publicize the article
After finishing the article, you must go back to the title to check it out. Need to check that your content is following the title?
Before you publish your article, you need to review it to ensure everything is to give your readers the best experience while reading their content.
Besides, you need to optimize for reading experience and search engine-friendliness.
Here are a few things that you need to consider carefully before publishing articles such as:
- Review the title of the article
- Conduct SEO optimization
- Check the article structure.
- Publishing
✅See also: How to Structure a Blog Post in 12 Steps?
