Writing content is the key step for the success of any marketing strategy. Whether your business depends on social marketing, email marketing, SEO marketing, paid ads or else, you need to start by creating content. This content may be blog posts, reviews, social posts, emails, etc. In this blog post, we will talk about the best 16 tips to write the best content for website. These tips work with any type of content.
15 tips to write the best content for website
1- Start with a question.
Starting an article with a question is a great way to write engaging content.
Directly hitting the reader’s psyche by asking questions is very effective. The question will immediately interest the reader because the human ego is curious. When asking a question, the reader will subconsciously scroll down to find the answer.
2- Run header split test (Split Test)
Split Test (A/B Testing) will help compare two or more versions under the same condition. This method then evaluates and selects which version works best. So how to use split testing?
This is very simple. You just need to install the free plugin “Title Experiment Free” (for WordPress) and create as many types of titles as you want.
3- Suggestions for “next” content
One way to keep readers longer is to “bait” with “next” content. Suggesting the following content will have the opportunity to make customers accidentally see something they are interested in or simply curious about.
The longer a reader reads on your site, the higher the engagement, stay, or share rates will be.
4- Transforming long-tail keywords
Long Tail Keywords (long tail keywords – words longer than 3 words) although beneficial for organic traffic, the downside is that it is not very natural. So, when using long-tail keywords, professional content writers will create many variations of these long-tail keywords.
Transforming long-tail keywords will make the writing more natural.
After that, they will start to insert the word variations into the SEO Content paragraphs in the most natural way. Note that you should only add 1-2 words to make it sound better, and don’t distort the keyword too much because it will make Google unable to recognize it.
5- Use main and subheadings.
Using main and subheadings is great for two reasons:
- They grab the reader’s attention by acting as the focal point of the content.
- They help keep your content organized and on track.
6- Use list to write the best content for website
While lists are not always used, lists can attract readers because they are easy to follow and understand. In addition, the list is easy to skim and provides the information immediately without reading large amounts of text.
7- Use strong, precise language.
One of the best ways to engage readers is to use precise and powerful language.
This means using specific words that evoke emotions and paint a clear picture in the reader’s mind.
When writing compelling content, avoid vague terms and stick to specifics. Use active verbs whenever possible and avoid clichés.
✅See also: 9 Common Content Marketing Mistakes to Avoid
8- Use sentences in the active form.
Using sentences in the active form will be easier to understand because they are clear with few words. Using sentences in the active form is also a short, direct way.
Articles with active content will help readers stay awake and more interested in the article.