When starting to participate in the affiliate marketing platform, you must firmly grasp and understand the types of affiliate marketing models. In this article, we will help you distinguish the most commonly used affiliate marketing forms of money today.
As one of the most effective forms of Affiliate Marketing, CPA offers new opportunities for advertisers, who introduce products, services, and new ways of marketing. So do you know what CPA is? To do a CPA in affiliate marketing, you do not need a website, initial investment capital, experience, or professional skills. However, what is certain is that you always need hard work. If you still do not clearly understand the definition of CPA, complete reading to learn about the concept of CPA and why it is so popular today.
What is CPA?
What does CPA stand for? This is a term in marketing that is an acronym for the phrase Cost Per Action. CPA is a cost based on a single action, which means you will receive a commission from the advertiser when a customer makes a purchase or perform an action through your Affiliate link, such as registering an account, filling out a form, making a purchase, downloading software …
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What are the popular types of affiliate marketing models?
There are several types of affiliate marketing money-making models including:
1- Types of affiliate marketing models: Cost Per Mille Impression CPM
When you join an affiliate running CPM campaigns, you will be paid a commission when you attract 1000 ad impressions to your target customers. For example, if you own one or more websites, you will let other people put banners on your website, and each time you click on the banner, you will get a commission.
2- Types of affiliate marketing models: Cost Per Action CPA
This is an important term in affiliate marketing. CPA stands for cost per action, meaning that you will get a commission if the commission is generated on a successful action. CPA is a form of making money through affiliate marketing. It is very familiar to those who are doing Publisher. CPA includes fee forms such as CPO, CPS, CPI, and CPL.
Making money affiliate marketing CPA is considered an optimal solution for all product and service providers to bring conversions. Moreover, it can ensure optimal effectiveness of advertising and online business.
In addition to monetization methods such as CPM and CPC, the CPA form has a more profound impact on users. Indeed, it brings conversion capabilities, ensuring optimal advertising efficiency and online business for suppliers. Therefore, the commission level of this form of making money is also much higher than that of CPM and CPC, especially CPO has the highest commission.
Thus, in Cost Per Action (CPA), affiliate Marketing is a type of marketing based on the CPA (Cost per Action) advertising model. CPA is the most optimal advertising charging model today based on user behavior. The supplier only has to pay a fee when the customer performs a specific action, such as making a purchase, registering for a service, filling out the information, etc.
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3- Types of affiliate marketing models: Cost Per Install CPI
Cost Per Install is a form of making money from users successfully installing applications or games on mobile devices. Users click on the link and download, install and open the application successfully, and apply it the first time installing that application on the device. That way, you will get a commission from each of those installs.
The form of making money CPI is classified into 2 different forms used to promote brands on smartphones. Detail:
– Non-Incentive CPI:
This form of advertising is not recommended. This form is aimed at reaching the most potential customers, so users must use the product with a purpose.
– Incentive CPI:
It is a form of incentive advertising in which you make money from giving users a certain value to encourage them to install the application, for example, giving a recharge card, giving a movie ticket, giving a refund, etc.
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4- Types of affiliate marketing models: What is Cost Per Lead CPL?
Cost per Lead is a form of making money in affiliate marketing. You will be paid a commission when customers fill in their information, need advice, or are interested in products and services. If you run affiliate marketing campaigns in finance, education, and health will often apply this form.
Thus, Cost Per Lead (CPL), publishers receive a commission when a customer completes a registration form. Advertisers accept payment for receiving information from their potential customers.
5- What is the Cost Per Sale CPS?
This is a popular form of making money through affiliate marketing on e-commerce platforms. You will receive a commission if you order the product and the order is successfully delivered. For example, when you share the affiliate link of a dress on your personal Facebook, your friends click on that link and buy that dress, and you will get a commission.
Thus, in Cost Per Sale (CPS), publishers only receive a commission when an order is received from an Advertiser.
6- What is Cost Per Order CPO?
Cost Per Order is a form similar to CPS. Still, the difference here is that as long as customers order products through Internet advertising and order confirmation, you will receive a commission depending on each product. CPO campaigns have relatively high commissions, ranging from 100k to 600k. Therefore, professional and long-time affiliates often run this campaign.
Thus, in Cost Per Order (CPO), publishers receive a commission when a customer successfully places an order on the Advertiser’s website.
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