If you are a marketer/affiliate/publisher, you must have heard about the term CPA , right? Especially if you are learning or working in the field of Digital Marketing, you must know the form of CPA Marketing in affiliate marketing. In this blog post, you will learn What is CPA marketing all about and how to make 500$ in 30 days with CPA marketing.
Not only in Affiliate Marketing but also in the field of online advertising CPA is also the best thing to measure content conversion as well as content resonance, bringing new opportunities for advertisers and referrers.
What is CPA? What is CPA marketing all about?
CPA stands for Cost Per Action or cost per acquisition, which means a model depending on cost per customer action/acquisition. When a certain advertising campaign is launched, after reading the advertisement, just need customers to perform an action such as: download application software, fill in information, make a purchase, then you will receive get a commission from the advertiser.
Also in CPA there are other sub-terms: CPL, CPI, CPS
What is CPA marketing all about: Various CPA Models
CPL (stands for Cost Per Lead model)
Cost Per Lead is the type of commission you will receive from the advertiser when your approaching customers complete an action on the website as desired by the advertiser such as: filling out forms, filling out information through surveys, registering,…
It is a type of Cost Per Action or cost per acquisition model, where the action is a lead. This cost per action model is highly favorable by the affiliate.
CPI (stands for Cost Per Install model)
Cost Per Install is the type of commission that advertisers will pay you when customers approach to install the advertiser’s apps. Today, there are many applications that serve the needs of customers, such as shopping, taking / editing photos, listening to music, reading books, … And your task is to make ads. become more attractive, attracting customers to install those applications. When customers install the application, you will also receive a commission from the advertiser.
It is a kind of Cost Per Action or cost per acquisition, where the action is a installation. This cost per action model is also highly favorable by the affiliate.
CPS (stands for Cost per Sale model)
Cost per Sale is the type of commission you receive when a customer successfully purchases through your link.
It is a kind of Cost Per Action or cost per acquisition, where the action is a sale. You can try this affiliate marketing model if you have high quality traffic.
✅See also: Types Of Affiliate Marketing Models To Make Money Online
Advantages and disadvantages of CPA
Advantages/ pros of CPA marketing
CPA works based on the form of paying according to customer’s specific action, so the advertising money spent on CPA will be more effective than CPC model (Cost Per Click) and CPM model (Cost Per Mile) for the advertiser.
On the other hand, it is easier for the affiliate/publisher to get leads, installs, sign ups in CPA marketing, instead of getting sales in affiliate marketing.
Disadvantages/ Cons of CPA marketing
Because performance measurement is based on actions, the cost of an effective click is quite large. If you have a stable number of leads and the goal is to make orders, then CPA is a reasonable choice.
But if your goal is only to convert your lead files to the number of people using your product for free, the effect may not be satisfactory. What’s more, if you don’t manage your marketing strategy and method for CPA carefully, you won’t even know if your campaign is effective or just costing.
CPA will be most effective only if your customer base is highly converting, or your marketing campaign goals are clearly measurable.
✅See also: Smartlink CPA: How To Make 1000$ With Monetizer Smartlink?
What is CPA marketing all about: Benefits of CPA Marketing
CPA and affiliate marketing has many benefits like:
- Low risk as you don’t own the products you’re promoting.
- Free and paid advertising methods to attract clicks and get conversions are allowed for marketing.
- High ROI rate can be achieved with CPA and affiliate marketing.
- The process to scale and optimize can upgrade the results of your CPA and affiliate marketing campaigns.
What is CPA marketing all about for advertisers?
CPA provides the clearest business math problem, it gives the exact figure of how much they spend and how much they get back. Unlike previous traditional advertising methods, the numbers are difficult to measure because the advertising service itself cannot calculate how many behaviors are directly related to the advertisement when it is launched.
CPA also brings a clear effect for affiliate marketing as the advertiser only pays when the customer takes and completes the action desired by the advertiser.
What is CPA marketing all about for Distributors?
If the old forms like CPC or CPM are relatively simple, then CPA is a big challenge for the distributor because the commission is generated only when the user completes the action. Not all users will fully understand your ad to get them to take action. There are also users who understand the ad but they do not find it attractive, do not match their needs, and will not complete the action.
Your challenge is to get the reader to accept the actions that the advertiser asks for. However, the commission is quite large, so it will be suitable for the effort you put in.
Can I make money with CPA or not?
After reading the benefits of CPA , you must be very anxious and want to join MMO (Make Money Online) teams to make money and generate revenue with CPA , right? My answer is yes, you should make money with CPA . Since you only need to use your online promotion methods to get leads, you will receive a well-deserved commission.
However, if you are just starting out in making money online, you should start with CPA marketing then making money with you can start with affiliate marketing.
✅See also: Smartlink CPA: How To Make 1000$ With Monetizer Smartlink?
How to join CPA Network?
When using CPA , you can completely make money with the provider’s products/services. Each of those products/services is called an offer and each offer will have different characteristics.
CPA Network is a space to connect advertisers, they work with suppliers with products / services to bring many attractive offers for you to promote, instead of you having to struggle to find and work directly supplier.
CPA Network is an extremely potential environment for development, but it requires participants to have certain skills and understanding of CPA . At this network, there are hundreds of thousands of offers (products/services) with a full range of fields and genres for you to choose from.
When you choose to join CPA Network, the system will provide you with an Affiliate Link. Your job now is to bring this Link to promote to customers/clients, when customers complete actions such as: buy products, fill in information, download applications, … through your Affiliate Link, you will receive commissions. However, there will be offers where you can get an Affiliate Link and go promote immediately, but there will be offers that require you to show how to promote, usually going through the profile you have registered and reviewed on the network.
Some popular CPA Network in the world: Peerfly, Clickdealer, CPALead, Clickbooth, AdCombo, Clinkad,…
✅See also: Maxbounty Review: How Does Maxbounty Work?
✅See also: Adworkmedia Review: How to Make Money with Adworkmedia Offers
How to Make $500 in 30 Days With CPA Marketing؟
To make 500$ in 30 days with CPA marketing, follow these steps:
- Build a website, blog, landing page, etc. Learn How to Build a Website from Scratch: A WordPress Guide for Beginners.
- Choose a niche and offers related to this niche. Learn How to Find a Niche Market: 5 Ways to Find a Profitable Niche for Your Business
- Write 25-30 content promoting your offers. Promote two or more offers in each content.
- Share your content everyday on Facebook, Instagram, Twitter, Quora, Reddit, Medium and Tumblr.
Follow these steps consistently, and you will reach 500$ in 30 days after 3 months of hard work.
What is CPA marketing all about: CPA marketing Tips
Whether you are a seasoned person or a beginner, learning is always a necessity. Therefore, to be successful on the road to making money online with CPA , keep in mind the great tips that I mention below:
⏩ Learn the tricks before joining the CPA Network
Before joining CPA Networks, you need to make sure you understand the tricks of this form of making money online. Because this form is quite new in Vietnam, it has not been widely used, so the documentation for this form is still scarce.
It is important that you make sure that you are able to bring in potential customers for advertisers. So once you have applied to any CPA Network, you also need to go through an Online interview, this is the best chance for you to show that you are a connoisseur in this field.
⏩ Call to negotiate directly
If you are fluent in a foreign language, you should pick up the phone and call them directly and explain in detail how you will promote, the benefits you bring when joining their CPA Network instead of waiting time. They verify your information is true.
With just a few minutes of calling, the registration confirmation process will be successful and also show that you are a proactive person, really serious about the work you are doing. This is a good way to score good points in the eyes of employers.
⏩ Join many CPA Network
As mentioned above, there are many CPA Networks, each containing hundreds of thousands of different products/services. So you should join from 3 to 4 Network (if possible) to experience many attractive offers, from which choose the offer that best suits you. This makes an important contribution to the success of your way of making money online (MMO) .
✅See also: How To Join CPA Network: How To Get Approved For CPA Networks For Beginners
Does CPA marketing still work?
CPA marketing still works, and you can know that from the increasing number of CPA marketers. Actually, the number of affiliates/publishers in Amazon Associates reached over 900,000 active affiliates/publishers.
How to begin CPA marketing?
To begin with affiliate/ CPA marketing, follow the below given steps:
- Create a website, blog, landing page, app or YouTube channel.
- Learn and apply different CPA/affiliate marketing strategies to drive free and paid traffic to your website.
- Select a micro niche you are interested in and research offers related to this niche.
- Join a reputable CPA network.
- Customize your site to suit the niche and offer.
Conclusion about What is CPA marketing all about
Above are the basic information about CPA you need to know. Through this article, we have you understood what do CPA stands for, what is CPA businesses, how to join CPA Network, what efforts are needed to receives payment from CPA/ affiliate marketing, etc.
With the development of 4.0 technology era, making money online at home has become a trend. Everyone can be a partner in this and earn money online. If you already have a knowledge base of this form, do not hesitate to join the CPA Network/company to increase your chances of improving your personal income. If you are a beginner, hopefully this article will help you confidently embark on the form of making money online with CPA . Good luck!
Learn more about CPA marketing in these guides:
✅How To Make Money With CPA Marketing on Your Website?
✅CPA Marketing Guide: Learn CPA Marketing Step by Step