This best online course for SEO includes instructions and methods to improve the ranking of websites on the search results page (without paying any fees to search engines for priority ranking).
Search engines like Google, Bing, Yandex, and others use bots to crawl the internet. The bot follows internal links within the website and external links (other sites) to learn the content of those pages, combining the context in which the links appear together with the database.
Best online course for SEO: Why you are not ranking in the first SERPs?
Let’s say you’ve started an ice cream recipe blog, but your site isn’t ranking high in the organic search results. There are several reasons why this could happen:
- Your competitors have better content
- You use weak keywords
- You use poor link-building methods
- Your website load time is slow
- The site does not have a good user experience
- Your site is not indexed
You need to understand how search engines work to rank high on the SERP. In this article, you will learn about how Google ranks websites, different types of SEO, and different SEO techniques you can use to improve your rankings.
What are the components of SEO?
There are several critical components of SEO:
- On-page techniques– The factors inside your page affect the page’s ranking. These include meta tags, titles, and alt text.
- Off-page techniques (link building) – Factors outside of your website can help boost your ranking. These include backlinks, social shares, and other content on third-party sites.
- Content – Write high-quality content for your target audience.
- Social Networks – Promote your business through social networks like Facebook, Twitter, and LinkedIn.
- Community Review Tracking – Track negative reviews about you online and respond appropriately.
As mentioned above in this best online course for SEO, SEO is the process of optimizing a website to make it more visible in search engines, such as Google. This optimization aims to make your website rank higher on SERPs (search engine results pages). This means that when someone searches for something related to your business, you want them to see your website at the top of the list.
There are many different ways to optimize your website, but they all fall into two categories: On-page and Off-page. On-page optimization focuses on keyword density, meta tags, title tags, etc. Off-page optimization focuses more on how other sites link to yours.
The most common way to optimize the appearance of a website in the search engines is to use keywords. Keywords are words that people use when searching for information on a particular topic. They are often used in questions like “best dog food” or “how to start an eCommerce store.”
When people type those terms into the search box, they find what they’re looking for. So, if you have a product called “The Best Dog Food,” you should probably put the word “dog” somewhere in your description. That will increase the chances that people searching for “best dog food” will also find your site.
Keyword research is another essential part of SEO. You need to know which keywords are popular with your potential customers. Once you’ve identified the right ones, you’ll be able to write content around them. For example, if you sell dog food, you might write articles about dogs and dog nutrition. Then you will focus on writing content that includes the keywords “dog” and “nutrition.”
Another thing to consider is whether you want to rank for local terms. Local SEO is becoming increasingly important as more and more consumers turn to mobile devices to shop. If you’re selling dog food, you might want to rank for “puppy food” or “dog food” rather than just “dog food.”
SEO is important because it helps businesses attract new customers. According to Review42.com, 92% of consumers trust earned media (SEO), which also includes recommendations from friends and family. And according to Visual Objects, 76% of consumers say a company’s online presence makes them more likely to visit that business.
So, if you want to grow your business and ensure that your website shows up for competitive search terms, you need to ensure that your website appears near the top of search results.
✅ See also: How to Structure a Blog Post in 12 Steps?
Why should you care about SEO and read the best online course for SEO?
Because if you don’t SEO well, people won’t find your website. If no one sees your website, no one will buy from you. And without sales, you can forget about making money online.
If you’re ready to learn how to do SEO yourself, plenty of resources are available. But before diving in, take a moment to think about what kind of results you want to achieve. Are you trying to drive traffic to your website? Or are you hoping to generate leads? Do you want to get more organic clicks? Or do you want to see your ad appear on top of Google?
If you’re not sure where to start, here are some questions to ask yourself:
- Do I want my ad to show in search results?
- Are my competitors ranking well for relevant searches?
- Is my current marketing strategy working?
- Am I getting enough conversions?
- Do I have a clear understanding of what I am doing?
- Can I afford to invest in this?
- How much time am I willing to spend on this?
Once you have the answers to these questions, you can move on with your plan.
Best online course for SEO: Why is SEO important?
The answer to this question depends on who you ask. Some people believe that SEO is only important for big brands. Others believe that SEO is essential for every small business owner.
Regardless of your opinion, SEO is important because it allows you to reach more people than ever. In fact, SEO has become so valuable that companies pay thousands of dollars every month to keep their websites ranked high in search engines.
And while SEO isn’t always free, it usually doesn’t cost anything. All you need is a website and a few hours a week to update it.
There are different ways to optimize your website for search engines. The most common way is to use meta tags. The meta tag is the HTML code that describes your page. These include titles, descriptions, keywords, and image alt text.
You should also use H1, H2, and H3 tags to help readers understand the main points of your page. These tags are beneficial when someone is searching for something specific. For example, if you sell shoes, you could add “shoes” as an H1 tag. You can then add subheadings like “men”, “women” or “kids.” This will allow searchers to quickly identify the type of shoe they are looking for.
▶You can also use images to improve your SEO. Images are great because they provide context. When someone sees a picture of a dog, they know exactly what kind of animal they are seeing. That makes them more likely to click through to your site.
Another way to increase your chances of showing up in search results is to create content others are interested in. People often search for information on topics that interest them. If you write articles about topics that interest people, you can attract visitors from all over the world.
SEO is also important because it helps you build trust with potential customers. After all, if you don’t rank high in search results, no one will find you. And if no one finds you, you won’t sell.
▶In addition to what said before in this best online course for SEO, SEO is also important because it gives you a competitive edge over your competition. You can easily boost your competitors’ rankings simply by investing in SEO.
▶Finally, SEO is important because you can make money online. There are several ways to monetize your website. One option is affiliate marketing. With affiliate marketing, you promote products and services that you love. Then you get paid whenever someone buys those products or services after clicking through your link.
Another popular online marketing method is to sell ad space on your website. This involves placing ads on your site that appear above or below certain pages. You can choose where your ads appear based on how much you want to charge.
▶If you decide to start a blog, there are many ways to monetize your blog and earn up to 1000$ per month and more. You can make money by charging advertisers to advertise there, display ads or sell things. Many bloggers make money this way.
If you have a knack for creating unique items, you might consider starting a store on Etsy or Amazon. Both platforms take a small percentage of every sale you make. However, some sellers make millions of dollars annually.
Best online course for SEO: How does SEO work?
The first step in optimizing your website for search engines is to define your goals. What do you hope to achieve by improving your rankings? Do you want to generate more traffic to your website? Or do you just want to see your business grow? Once you’ve defined your goal, you need to figure out what steps to take to achieve it.
As stated before, there are two basic types of optimization: On-page and Off-page. On-page optimization refers to changes you make directly on your web pages. Off-page optimization includes things like links back to your site.
The most obvious thing you can do to optimize your website is to ensure it has good content. Google wants well-written and easy-to-understand web pages. They also want the sites not to be overloaded with keywords.
Google uses algorithms to determine which websites to show at the top of their search results. These algorithms include PageRank, which measures the quality of a page’s incoming links.
You can also use tools like Google Analytics to help you track visitor behavior. For example, you can use these metrics to determine which pages on your site are getting the most traffic.
You can also use social media to improve your SEO. Social networking sites like Facebook and Twitter allow users to share content with friends and followers. When you post something interesting, your followers can share it with their network.
This helps spread the word about your website, increasing its visibility. If you want to increase your organic reach, focus on building an engaged audience.
The better your content is, the more likely people are to want to share it with others.
How to learn SEO proficiently? Can I learn SEO by myself?
SEO is not rocket science as I always update this best online course for SEO. Anyone can learn the basics if they take the time. But don’t expect to become an expert overnight.
It takes years of experience to develop true expertise in any field. And SEO is no exception. SEO courses will give you the knowledge, skills and how to use SEO tools to optimize these search results. The main content of SEO courses usually includes website optimization, backlink building, keyword research, and more…
- However, you may not need SEO, and your website still achieves high rankings on search results, using paid advertising, such as paying for Google, .. And this content is related to the Google Adwords Advertising Courses that I will share in another article.
The main difference between SEO and paid advertising is that SEO is concerned with helping you to achieve high rankings on the search results page without “paying”. In other words, search engine optimization means taking a piece of online content and optimizing this content so that search engines like Google show your website (your website content) at the top of the search results page when someone searches for related content.
- Example: When someone types the phrase “cheap premium account” into Google, that person is probably looking for cheap premium account subscriptions. If you wrote an article about cheap premium accounts, you would want people to find your article. And to get more people to search and access this article, you need to rank high (usually in the top 10, on the first page) of search results on search engines like Google, Bing…
In fact, 75 percent of search results are from Google.
To better understand how you can rank your content higher in search engines, you first need to understand how search works.
Two Core Elements of SEO: On-Page SEO and Off-Page SEO
When it comes to SEO more broadly, there are two equally essential avenues: On-page SEO and off-page SEO.
On-Page SEO is building your website content to improve search results rankings. This involves incorporating (inserting) keywords into your website content, and building regular high-quality content, so users stay longer on your website (bringing lots of useful information). Make sure your meta tags and titles have lots of keywords… Most of these things you can do with an SEO tool, such as Moz Pro, which allows you to gauge how well your On-Page SEO is doing. not yet.
Off-page SEO is about optimizing your website, such as building backlinks. This part of the series is concerned with building relationships between your website and other websites and creating articles containing content that people want to share.
SEO Strategy: Black Hat SEO and White Hat SEO
Let’s say you’re in business and want a quick profit.
When it comes to SEO, achieving quick profits is often referred to as “black hat SEO.” People who do black hat SEO tend to use “tricks of the law” like keyword stuffing and creating lots of links to get the site to rank quickly. These tricks may work in the short term and help your website get a lot of traffic (visited by many people), but after a while, Google will penalize and even blacklist your website for results. As a result, your website will almost disappear from Google. (Of course, not all “black hat SEO” lead to such bad results, as I found out, there are quite a few “black hat SEOs” that still “live well” after Google updates, with strategies SEO strategy changes dynamically).
Some activities of black hat SEO:
- Copy content: Try to increase rankings for a particular keyword by copying content from another website.
- Keyword stuffing and white text: Years ago, a black hat SEO strategy consisted of inserting lots of keywords at the bottom of an article, then set the text color to match the website background color (white text, barely any text). If continued to be applied, this strategy will put the website on the blacklist very quickly. The same goes for keyword stuffing, where the article provides almost no information about these keywords.
- Cloaking redirects: When it comes to redirects, there’s a right and wrong way of doing it. An often abused trick is to buy a bunch of domain names containing related keywords and direct all the traffic to a single website.
- Fake Backlinks: For example, buying a backlink package on Fiverr that promises to generate 5,000 links in 24 hours is not the right way to build links. You need to get links from sites with relevant content and sites in your niche that have their own traffic.
White hat SEO is like building a sustainable business. If you do SEO this way, you will focus on what benefits Internet users. For example, you would strive to provide the best content possible and make your site easily accessible by playing by the search engine’s rules .
Gray Hat SEO
However, there is such a thing as gray hat SEO. The way to do gray hat SEO is basically a mixture of white hat SEO and black hat SEO, like “know enough, stop” without overusing black hat SEO techniques combined with white hat SEO techniques. Usually, only people with long-term SEO experience can do this. And there are also many ways to do it (which most basic or advanced SEO courses rarely mention), because this belongs to experience, skills and is often shared within the courses. SEO for a few people with a rather high fee. However, these grayscale techniques are only applicable for a short time.