Makemoneytactic will guide you on how to write the most effective SEO copywriting guide to create quality content. The article supports you in applyig SEO Copywriting techniques on your writing in the best way to build quality content on the website to rank better in search engines. Follow the guide to SEO copywriting to learn the process!
SEO Copywriting Guide: What is SEO Copywriting?
SEO Copywriting is the process of creating keyword-optimized content to attract users and search engine algorithms. In this guide to SEO copywriting, you will learn valuable SEO copywriting tips.
In other words, SEO Copywriting is creating content that Google can understand. At the same time, generated content is the kind of content people want to read, link to, and share.
But to write content for both Google and users to read is very difficult. If you write content just for Google to read, your content could be content written for search engine robots. But if your content is just for the reader, your page may not contain the necessary keywords.
If you want to master the SEO trends of 2022, you need to balance content for both Google and users to read.
SEO Copywriting Guide: How does copywriting help SEO and ranking in search engines?
Good SEO copywriting helps your post to rank higher on Google. Posts that combine SEO and compelling ad text will get a lot of good search engine ranking signals, such as:
- Lots of Backlinks
- Low bounce rate
- High pages stay time
- Above-average click-through rate
- Lots of social shares
⏩SEO Copywriting Guide: Use SEO Copywriting to Increase UX Index
UX index (user experience index) is an index Google uses to evaluate the quality of website content. UX metrics are measured using bounce rate, time on site, and user engagement with the website.
According to SEO experts, a website with a good UX index will rank higher in search results. On the contrary, if the website has a bad UX index, it will reduce search engine rankings. So how to optimize UX metrics for your website?
⏩ SEO Copywriting Guide: Organize content engagingly.
Most people think of SEO Copywriting techniques as just creating text. But SEO Copywriting is about structuring the right content as necessary as textual content, as users tend to skim rather than read each piece of content. Read these blog posts about How to Write Good Content in 5 Steps and 15 Tips to Write the Best Content for Website
⏩ SEO Copywriting Guide: Add “Bucket Brigades” to the content.
When someone visits your website from a search engine, two things can happen:
- The visitor will leave immediately.
- Visitors will look around and continue reading the content on the site.
When your website is noticed by visitors more, Google will appreciate and increase your website ranking. But when visitors leave your website quickly, Google will not understand your website, and your website’s ranking on google will also decrease significantly.
Google evaluates ranking position by bounce rate.
For your website to rank high on Google, you need to keep users on your website for as long as possible. So how to keep users on your website?
Using Bucket Brigades is one of the most popular SEO copywriting techniques used by SEO copywriters. But what exactly is Bucket Brigades?
Bucket Brigades is an old-fashioned copywriting tactic originally designed for sales letters to retain readers.
Adjusting Bucket Brigades for SEO content really helps to reduce bounce rate and increase time on site. How to Use Bucket Brigades for SEO Content:
- You need to find a place in your content where visitors might get bored and walk away from your post, adding a Bucket Brigade.
- You repeat adding Bucket Brigades until you have 5 Bucket Brigades each.
You can create your Bucket Brigades, or you can use the classic Bucket Brigades as follows:
- Here is the deal:
- The current:
- What is the bottom line?
- You may be wondering:
- This is crazy:
- It got better/worse:
- But here’s the start:
- Want to know the best part?
⏩ SEO Copywriting Guide: APP method to improve your SEO ccopywriting content
The APP is an SEO technique that keeps Google users from leaving your article. APP stands for: Agree, Promise and Preview.
Agree is an idea or concept that searchers agree upon on Google. This shows the user that you understand the problem the user is looking for.
Most people searching for the target keyword “SEO tips” are frustrated with SEO techniques that don’t work.
A promise is to give users a glimpse of a better future.
For example, this sentence show users what could happen in the future: “SEO tips that helped me get #1 rankings for keywords like link builder “.
Preview lets the reader know precisely what you will bring to the reader and what the reader needs to find out.
⏩SEO Copywriting Guide: Optimize your content with SEO Copywriting tips
Everyone knows the “Add keywords to content” technique is an SEO best practice. But today’s SEO copywriting doesn’t just use your target keyword phrase a few times per page. It requires you to do a lot more.
To rank competitively for your keywords in 2022, you must use advanced SEO Copywriting strategies.
▶ Using Title Tag Modifiers to optimize SEO copywriting process
Title Tag Modifiers are words and phrases added to title tags to increase search rankings for long-tail keywords. Using Title Tag Modifiers will help your website get more Traffic from long tail keywords.
You can use Title Tag Modifiers by finding a page on your website with a short title tag (between 25-40 characters). Add one or two of the Modifier Keywords from the list below:
- How to
- Current year
- The best
You cannot accurately predict the ranking position for your website when there are Modifier Keywords. But you will get more search engine traffic than without Modifier Keyword.
▶ Add the LSI keywords to your blog content to optimize the process of SEO copywritng.
A said before, SEO copywriting is the process of creating SEO content that search engines can understad which requires addig LSA keywords. Today, Google is powered by artificial intelligence, so it doesn’t matter how often you include keywords in your posts. Instead, Google is paying close attention to LSI keywords.
LSI stands for Latent Semantic Indexing. LSI keywords are single or multiple keywords that are contextually related to the content’s main topic.
Blog content containing LSI keywords will help Google understand your page content. Because LSI keywords are suggested directly from Google, using LSI keywords will make your writing more relevant and of the highest value.
▶ Use SEO Copywriting to Drive Traffic to eCommerce Products and Category Pages.
Currently, Amazon is dominating Google’s first search page. It is not easy for smaller e-commerce sites to get a high-ranking position.
But in fact, small e-commerce sites still occupy high rankings on the search results page. To do that, small e-commerce sites have targeted long-tail keywords unknown to most competitors.
You can do it the way of e-commerce websites, like this:
Let’s say you run an e-commerce website that sells headphones. First, search for the keyword “headphone” on Amazon. You will then get “headphone” related long-tail keywords from Amazon.
Long tail keywords related to the keyword “headphone” on the Amazon site
Next, check if the first page for a long-tail keyword is less competitive than the one you’re targeting. Via the SEMrush site.
Usually, the result will be Keyword difficulty in the top 10 results for the keyword “headphone,” which will be higher than the related long-tail keyword “headphones for kids.”
Finally, you should include the long-tail keywords you find in the article promoting the product and product category, as well as the title tag and description of the article on the website.
For the best SEO content optimization, see the 15 Tips to Write the Best Content for Website: Rank In 30 Days
⏩SEO Copywriting Guide: Increase your organic click-through rate in search engines
▶ Use emotion in your headline (not too much)
Industry studies have found that emotional headlines have a higher CTR. You need to add a few emotional words to the article title to make your article title more attractive, unique, and engaging.
Headlines that use emotional words have high unpaid CTR
But you need to moderate these words just enough. When you use too many emotional words, your title will become Clickbait (A form of false advertising aimed at enticing users to a website), and the website’s CTR will decrease.
In short, you can increase CTR by using emotional words (positive or negative) in your headline. But if you use emotional words too much, Google users will ignore your website on the search results page.
▶ Include your keyword in the Meta Description tag (It appears in search engines)
From Google data, well-written Meta Description tags can lead to more clicks.
Although, Google doesn’t always show your description in search engines results. But you should still write a perfect Meta Description for the pages of your website.
By including your content in the Meta Description tag, your writing will appear on the search engines page. Google searchers can know exactly what you mentioned in the article.
▶ Check the questions in your title tag. (It appears in search engines)
According to research by Backlinko, question title tags have a 14% higher CTR than no-question titles.
Titles with questions have 14% higher CTR than titles without questions.
Because making SEO headlines with questions gives you two benefits:
- Firstly, setting headlines with questions creates psychological effects, stimulates interest, and attracts readers’ attention.
- Second: Putting a title with a complete question will partly help Google understand what your article is for. From there, you can bring your article to exactly the user’s search intent